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Follow on Google News | Largest radio station in Washington DC is using wytespace’s mobile advertising solutionBy: wytespace Wytespace (www.wytespace.com) WTOP, part of Hubbard Broadcasting Inc., is the largest radio station in the Washington DC area by listening audience (approximately one million average daily listeners). As an advertiser itself, WTOP recognizes the importance of using innovative marketing solutions to create greater awareness for the station. Wytespace is working with the station to promote awareness of WTOP’s website as a preferred source for online news, traffic, and weather content. As part of the campaign, wytespace worked with WTOP to develop tailored messaging and graphics which were applied to multiple vans in the Washington DC metro area. The efficacy of this campaign will be measured through a combination of geographic, website, and demographic metrics and data. This campaign will run from September 26 to December 23, 2013. “People are inundating by advertisements all day long, whether they’re watching TV, going online, or in their car listening to the radio. Our clients tell us it’s become very difficult for them to differentiate their message and brand,” says Humera Rahman, Chief Operating Officer at wytespace. “We make our advertisements stand out and get people to act. Our solution is to make the ads mobile and get them in front of people. Simply changing the mode of advertising has a significant impact on viewer attention, receptivity, and message retention. Our aim is to keep the message moving and reach a bigger audience by communicating directly to the people.” About wytespace Wytespace is a provider of an innovative mobile advertising solution by deploying visually appealing messages on mobile vans and trucks to focus on a specific geography. Our ability to place compelling messaging in front of the audience in a novel way allows our clients to maximize audience attention, retention, and action. Visit us at www.wytespace.com, twitter.com/ End
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