Kathryn Korostoff To Speak On Market Research As A Profit Center At CRC

Controversial topic examines potential business models, risks and benefits for market research departments
By: kkorostoff@researchrockstar.com
SOUTHBOROUGH, Mass. - Oct. 1, 2013 - PRLog -- Market Research departments as profit centers is a controversial topic, and one that will be presented by Kathryn Korostoff at the 2013 Corporate Researchers Conference (CRC). Founder and President of Research Rockstar LLC (http://training.researchrockstar.com/), Korostoff willcover the ways in which market research departments can be recast as profit enters in order to challenge conventional thinking about market research’s value, resource allocation and efficiency.

CRC was designed by corporate researchers specifically to help move them from relevant to indispensable, so that they and their organization can stay ahead of change. CRC sessions – presented largely by corporate researchers – show how insights are maximized through recent case studies and real life experiences covering key areas: promoting the value of MR, mixed modes, social media and big data, customer intelligence, business leadership and intelligence, and much more. More information abut CRC can be found here http://crc.marketingresearch.org/

Held at The Fairmont Dallas hotel in Texas, the Conference takes place on Wednesday, October 16 – Friday, October 18. Early bird registration is $1599 by September 6. Register online at http://crc.marketingresearch.org/register.cfm. For questions regarding the Conference, contact Kristen Darby, MRA COO, at kristen.darby@marketingresearch.org or 202.800.2545.

About the Co-Sponsors

The Corporate Researchers Conference is co-sponsored by three dedicated marketing research veterans: Marketing Research Association, Quirk's Marketing Research Media and the CEB Market Insights Leadership Council. Each organization works year-round solely to advance the marketing research profession.

About Kathryn Korostoff

Over the past 20 years, Korostoff has personally directed more than 600 primary market research projects and published over 100 bylined articles in various magazines, including Quirk’s Marketing Research Review and the MRA’s Alert! Magazine. She is also the author of the book, “How to Hire & Manage Market Research Agencies,” available on Amazon, and co-author of the book, “10 Answers to Contemporary Market Research Questions,” available from ESOMAR. She has been a featured speaker at American Marketing Association (AMA), AMAI, ESOMAR, Marketing Research Association (MRA) events, and is frequently hired by clients to facilitate on-site market research workshops.  Korostoff is the president of Research Rockstar, the only independent company dedicated to market research training (online and in-person).  Prior to Research Rockstar, Korostoff completed the transition of Sage Research—an agency that she led for 13 years—to its new parent company, Chadwick Martin Bailey.To learn more or to subscribe to the Research Rockstar blog, please call 508-691-6004 ext 701, or visit: http://training.researchrockstar.com/.
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Tags:Market Research, Marketing Research, Marketing, Mra, Corporate researcher
Industry:Business, Marketing
Location:Southborough - Massachusetts - United States
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