Laser Image Announces Key Leadership Changes

Five Women Promoted Internally Within Senior Management and Executive Teams
 
DALLAS - Sept. 27, 2013 - PRLog -- (DALLAS) September 27 2013 — Laser Image, a Dallas based lead and data management software developer and variable printing business, today announced several promotions and role changes within both its senior management and executive teams.

“From its inception, Laser Image has been about evolving to keep up with growing demands. These leadership shifts and promotions reflect our commitment to put the right people in the right roles so we can continue evolving and being the best at what we do,” said Barbara Morris, Laser Image founder.

Morris, founder and formerly president, will now tackle the role of CEO. Morris has historically been instrumental in the development, delivery, and marketing of business application solutions. She leads the overall open source and Linux strategy across Laser Image and has been involved in the Linux movement since 1995. Morris habitually attends Monday morning staff meetings in person to stay connected and discuss the upcoming week.

Chele Butler, co-founder and former vice president, will assume the role of president. Butler previously led the production management team, directed the production applications support and technical services teams, and played an integral role in all new product communications. Her cutting edge ideas and engagement in business development processes have consistently helped keep Laser Image ahead of the curve.

Sharon Chapman is the company’s new chief financial officer responsible for finances and the overall financial health of the business. Chapman previously served as controller and has been with Laser Image for 20 years. Aside from her career at Laser Image, she is also a Court Appointed Special Advocate and represents children in the child protection system.

Keene Smith, former director of client relations, is now vice president of operations in charge of day-to-day operations for client services, marketing, facilities, and production. She has more than 20 years of experience in direct response marketing. Smith joined Laser Image in 2010 and has a Bachelor of Science in business administration from Albright College in Reading, Pa.

Schenita Floyd, former senior project director, is now the vice president of project management and will be responsible for the IT department. She is also acting liaison to client services. Floyd joined the company in 2007 and oversaw all phases of projects. She has more than 15 years of project management, engineering, product management, consulting, and training experience. Floyd earned her Master of Business Administration in finance from Southeastern University, a master’s certificate in project management from George Washington University, and a Bachelor of Science in electrical engineering from Texas A&M.

“Each of these promotions is well deserved and we have absolute confidence in each woman’s abilities to leverage their unique talents and experience to enhance the company as a whole and to encourage growth and development,” said Morris.

About Laser Image

Laser Image is a premier lead and data management software developer and variable printing company based out of Dallas. With more than 20 years of experience, Laser Image provides real time business intelligence for executives. A main priority for the company is to stay at the forefront of cutting edge technology, most recently adding Sencha, an industry leading multi-platform design and development tool that will enhance all of their upcoming applications. This shift will help them develop desktop and mobile apps from a single integrated environment.

The company has a proven track record for improving the bottom line and a portfolio filled with established partnerships built on successful collaborations. Laser Image helps clients stay competitive through top technology, consulting, and services, streamlining the collaboration process to optimally invest in client success.

Learn more about Laser Image by visiting www.laserimagedallas.com.
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