Trade Marketing & Distribution Forum

NAIROBI, Kenya - Sept. 26, 2013 - PRLog -- Retail environment in Africa has entered a new phase marked by the rise of competition found in almost every product category, both in traditional markets especially in the modern market. 5-10 years ago when consumers go to the store to buy a product, not many brands and packaging options available. Now, consumers are spoiled with many brands.

Therefore, trademark owners are competing to win the competition at the retail level by trying to think hard to change the "Purchase Intent" consumers into "Actual Purchase".

The Trade Marketing & Distribution Forum - TM&D 2013 scheduled to be held in Nairobi Kenya on the 24th - 25th October 2013 comprises various programs and activities such as presentations, panel discussions, B2B meetings, and other activities that will help the industry players see the problems better and strategically determine the remediation efforts to be able to win the competition by providing, Traders' point of view, Consumers' point of view, In-outlet dynamics and Distributor's point of view