Informed Design, Inspired Perspective. Meet Mia Rincón.

NEW YORK - Sept. 25, 2013 - PRLog -- Many of our clients operate in multiple markets around the world. Some are brick-and-mortar businesses with offices or stores in the US, Canada, Europe, and China. Some are headquartered in the States, but are reaching out to new markets and building their communities online. In either case, the internet, new media, and emerging technologies have presented new opportunities and new challenges for brands to connect with an increasingly globalized audience. From startups to established household names, businesses of every size are rethinking the way they reach consumers, while today’s consumers continue to renegotiate the ways they connect with brands.

As a growing agency, our job is to help brands cut through the noise and make sure that every message stands out and adapts to a potentially global platform. To do this, today’s creative agencies are obligated to bring fresh perspectives to the table for every project. By bringing in talent from a variety of backgrounds, whose diverse experiences and skill sets inform their decisions and inspire their designs, QuallsBenson (quallsbenson.com (http://www.quallsbenson.com)) is able to lead the way toward unique, creative solutions that help every client meet the challenge of competing in the digital landscape. This is exactly why we’re so excited about our newest addition to the creative team: graphic designer Mia Rincón.

A New Yorker by birth, Mia has spent the past several years in the Dominican Republic where she worked as a graphic designer for the Tuangroup. While completing her Bachelor’s degree in Advertising Communications at the Universidad Iberoamericano, Mia also co-founded La Casetera Music Network (lacasetera.com (http://www.lacasetera.com)) in 2010, a flourishing music blog based in NYC’s sister city, Santo Domingo. From corporate communications to targeted campaigns, Mia’s passion for advertising has evolved from her desire to produce creative work that reaches audiences. “I have the opportunity to make ideas real and visual,” says Mia about her creative approach. “When I think about design, besides creating something that’s pleasing to the eye, the biggest thing for me is functionality. ‘Does this work?’ I believe design should be concise, to the point, and clean.”

In addition to precision design, the influence of Mia’s experiences abroad is also apparent by the visual energy and unique character she brings to every project. This will be especially important to her work in developing memorable messages and campaigns for brands now refining or redefining their voice for the digital age. “I come from a country where design and aesthetic is just recently blooming into something that they’re now understanding as essential to creating brands and personalities,” says Mia. “Old, traditional brands are reinventing themselves in order to keep up and not get left behind in these modern times.” For Mia, embracing new challenges and pursuing new experiences that can be incorporated into her approach is essential to developing truly unique and creative solutions.

A “firm believer in progress and that the solution to every problem lies in a cup of coffee,” Mia’s distinct aesthetic and empowering creative philosophy have already been a tremendous addition to our work at QuallsBenson. Moving forward, Mia is also sure to play an important role in further developing and expanding upon the creative services we provide as an agency. We are excited to be a part of Mia’s continued evolution as a visual artist, and as QuallsBenson continues to grow, we are thrilled to welcome such a talented designer to the team. Welcome home, Mia.

About QuallsBenson

“What Can We [Create] Together?” QuallsBenson is a full-service advertising and design firm based in New York City. The diverse team of talent professionals at QuallsBenson specializes in providing top-tier creative services, including branding, photography, print and digital design, and interactive development. For more information visit www.quallsbenson.com.