Assessing the Culture in the Workplace Is Strategically Important

PRINCETON, N.J. - Sept. 24, 2013 - PRLog -- Cultural differences can trip up plans for global expansion.  One notable example in recent years has an English food giant that moved from the UK to California, which does not seem like a big cultural transition.  Yes the habits of shoppers in the UK and California are quite different, different enough to trip up this food company’s plans.

To sensitize managers to differences in culture, the British firm would have done well to have its managers assess the values that motivate their actions. Bridging cultural differences begins with ITAP International.  Licensed from Geert Hofstede, ITAP’s Culture in the Workplace Questionnaire^TM (CWQ) identifies the cultural values relevant for work.  It takes minutes to complete and generates customized reports that show how to bridge gaps in business thinking and culturally nuanced behaviors.

Developing awareness of internal differences allows companies to and explore differences between seemingly similar consumer segments such as the UK and California.

ITAP offers the premiere tool to assess cultural differences the first step in developing in-depth culturally-sensitive marketing research reports.  In the recent past, ITAP produced reports about the product preferences of middle class employees in more than thirty countries.  ITAP also created reports about consumers’ receptiveness of call centers that offer medical advice and guidance.

The first step, however, is sensitizing managers who are responsible for global expansion to cultural differences.  And thanks to the Culture in the Workplace Questionnaire^TM (CWQ), this step is easy to take.

The cost of taking this assessment is $150. This special promotion includes a half-hour virtual debrief session with an ITAP consultant who is certified in the CWQ tool.  This offers expires in October 20, 2013.

To learn more about this tool, click here (http://itapintl.com/tools/culture-in-the-workplace-questi...).

How to purchase:

•      Click on the Buy Now button below to pay for the Culture in the Workplace Questionnaire and virtual debrief session.

•      Make sure you include a valid email address when you pay through Google Wallet; otherwise ITAP will not be able to contact you regarding sending you a link to complete the questionnaire and to schedule the debrief session.

•       Once your payment has been received, you will receive an email from cwqadmin@itapcwq.com with a link to access and complete the questionnaire.

•       Once ITAP has received your completed questionnaire, we will contact you via email to schedule your one-hour virtual debrief session. You will receive your questionnaire results prior to your scheduled session.

Note: This offering is for the questionnaire and debrief session in English only. If you are interested in languages other than English (the CWQ is currently available in French, German, European Spanish and Latin American Spanish in addition to English) please contact ITAP.

Please send any questions regarding this offering to cwqcoaching@itapintl.com .

Please click here to initiate the payment process. Thank you. www.itapintl.com/facultyandresources/cwq-virtual-coaching.html