Privateer Rum Partners with Boston Interactive for New Website

BOSTON - Sept. 25, 2013 - PRLog -- Boston Interactive, a digital marketing agency, is thrilled to announce the launch of the new Privateer Rum website (www.privateerrum.com). Committed to the art and science of their craft, Privateer prides itself on delivering spirits unparalleled in both quality and tradition.

Privateer Rum was looking to update their online presence with a new website that would showcase not only their products, but also the legacy behind their brand. The company wanted to share with visitors their Founder Andrew Cabot’s ancestry and ties to the distilling community that ultimately led to the founding of their company.

Boston Interactive created the new website with a widescreen, textured design to truly immerse visitors with the brand and invite them into the culture of Privateer Rum. The homepage features a subtle parallax scrolling effect that guides users through Privateer’s story taking them from the 1700s when the privateer and merchant Andrew Cabot began distilling rum to six generations later the current Andrew Cabot founded Privateer. To enable users to continue their journey with Privateer, the website features a ‘Where to Buy’ section as well as a highly visual recipe area providing inspiration and ideas for how to best enjoy Privateer Rum.

“The opportunity to work with Privateer and help showcase the pride and tradition of their brand has been a great opportunity.” said Boston Interactive Founder & CEO, Chuck Murphy. “We look forward to continuing our work with their team and moving forward to help further strengthen their online presence.”

About Privateer Rum – We launched Privateer International with two goals - creating better American rum and providing a great experience for the people involved including our customers, partners, advisors and friends. It is hard to say exactly what brought the group together. There is certainly a love for the alchemy involved, as well as an admiration for the freedom and spirit of the Revolution's privateers. And there is also an appreciation of what it means to be a part of a team pursuing a worthwhile goal. Perhaps this last quality more than anything else inspires us to work hard to deliver Privateer Rum to you.

About Boston Interactive – Boston Interactive is a digital marketing agency that combines custom strategy and emerging technology to deliver effective user experiences through web, mobile, and social channels. Since 1999 we have partnered with over 400 clients across all industries to help their organizations achieve online success. Through our user-centric process and focus on outcomes, we’re here to provide your company with a digital presence that not only looks good, but achieves your business goals. More information about Boston Interactive can be found at www.bostoninteractive.com.

Press Contact:

Boston Interactive

Sara Murray

Marketing Manager

617.241.7977