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IMImobile launches DaVinci Social
• DaVinci Social is a universal platform to curate, augment, respond and distribute mobile and social media content to increase consumer engagement.
DaVinci Social gives users a coherent, unrestricted view over the mobile and social landscape, allowing users to manage inbound and outbound content across SMS, MMS, email, Twitter, Facebook, Instagram and YouTube from one single dashboard. With multiple channels connected into the platform, users can build and deploy consumer engagement campaigns to grow an audience base, deliver instant customer service over mobile and social media channels, and publish or distribute user generated content to multiple outbound channels.
DaVinci Social can be utilised by multiple types of users for a number of different purposes, including enterprises such as banks, retailers, utility companies or brands and broadcasters. Brands and enterprises can provide a complete customer experience by implementing customer services over mobile and social channels, improving customer satisfaction by real time listening and management of customer comments and feedback. Broadcasters can utilise DaVinci Social to quickly filter incoming audience communications for external publishing to other audience visible channels including widgets, websites, on screen overlays, mobile sites, second screens and presenter tablets. DaVinci Social has already been used by a number of leading European and Asian broadcasters for a variety of television and radio shows, dealing with high volumes of traffic from multiple audience communication sources.
Sudarshan Dharmapuri, Vice President of Product Management at IMImobile commented on the launch of DaVinci Social: “We are excited to launch DaVinci Social during the Social Media Week in Mumbai. With consumers continuing to use a multitude of channels to communicate with brands, broadcasters and enterprises, having a tool for real time engagement is becoming key to staying relevant in today’s fast moving market. DaVinci Social provides all the tools to utilise user generated content of the most influential mobile and social channels in order to create more meaningful conversations and make smarter business decisions. The launch of DaVinci Social represents a key milestone in accelerating IMI’s growth strategy and further cementing the company’s positioning as a leading technology and solutions provider at the cusp of mobile, social and cloud technologies.”
IMImobile is a leading global provider of end-to-end mobile engagement software and solutions to mobile operators, enterprises and media companies. The company has over 650 employees and offices across Asia, Europe, America and Middle East.
The product and solution portfolio has been developed on a core modular technology platform, the DaVinci Evolved Service Platform, hosted in the cloud. On top of the DaVinci platform sits a suite of consumer lifecycle solutions that allow operators, enterprises and media companies to drive revenue generation, customer acquisition, customer retention, self-care services, business and productivity applications and audience engagement through the mobile device.
IMImobile is working with over 100 blue chip carriers and enterprises and its services reach over 1 billion subscribers in over 70 countries. IMImobile’s operator customers include Aircel, Airtel, BSNL, France Telecom, Meteor, Millicom, Mobitel, MTN, Reliance, Tata, Telefonica, Tigo, Zain and Vodafone. IMImobile’s media and enterprise customers include BBC, Centrica, E-ON, Ford, Mahindra & Mahindra, Star TV, Yahoo, Universal Music, and The AA.