Junyo Expands Support to K12 Publisher and Suppliers

Acquisition of RedRock Online and Launch of EdLights Analyst Broadens EdLights Market-Intelligence Platform
By: PR With Panache!
Sept. 22, 2013 - PRLog -- Junyo, a leading provider of analytic insights on K12 education, today announces the acquisition of RedRock Online, the K12 market’s most comprehensive source for intelligence about education funding and grants.

Junyo also announces the addition of EdLights Analyst to its K12 EdLights marketintelligence platform. EdLights Analyst provides customized analytic tools and services that educational publishers and suppliers use to identify qualified leads in the K12 sector.

Key Facts

• Junyo is acquiring all assets of RedRock Online, the industry-leading database of

K12 grants and funding.

• Dr. Jenny House, PhD, president of RedRock Reports, becomes a Junyo senior

consultant specializing in funding solutions. Dr. House is widely regarded as the

industry’s top expert on K12 grant and funding issues.

• Junyo also today launches EdLights Analyst to deliver customized analytic tools

and services to its customer base of educational publishers and suppliers.

EdLights Analyst enables businesses to efficiently sift through data to discover

and capitalize on key customer-targeting insights that can drive more effective

marketing and sales programs.

• Assets included in the RedRock Online acquisition include the RedRock database,

sales tools, training videos, searchable archives and extensive library of reports

and market insights. These tools empower K12 suppliers to target financial

decision makers in districts and schools nationwide.

• RedRock Online will be integrated into Junyo’s EdLights market-intelligence

platform. With more than 5 million data points and access to 1.7 million contacts,

EdLights provides valuable research, insights and contacts to help educational

publishers and suppliers effectively target the K12 market. The RedRock Online

content significantly enhances the EdLights offering by providing critical K12

funding data about schools and districts.

• EdLights is the first market-intelligence platform designed to support all levels of

K12 sales, marketing and customer management. EdLights Prospector is a

mobile tool designed for sale representatives to quickly identify prospects.

EdLights Analyst is for corporate environments and provides customized data

analysis and targeting.

• EdLights Contacts provides additional school and district contact lists for separate

purchase and makes all information visible, including phone and email.


Steve Schoettler, Junyo CEO and Founder

Acquisition. “EdLights helps K12 publishers and suppliers understand the education

market, identify their best current and future customers, and bring the right products to

the schools and districts that need them most. We are excited to expand the EdLights

offering with RedRock Online, the industry leader in K12 funding information, as it

brings another dimension of market intelligence to our customers. Our new EdLights

Analyst makes the education data even more accessible through a deeper engagement with our customers, identifying the KPIs to help them generate more leads and drive more sales.”

Dr. House. “Dr. Jenny House is recognized as the industry’s leading expert on K12

funding and grant information. Her leadership as a K12 entrepreneur, educator and

school administrator make her an ideal team addition as EdLights expands and continues to improve how businesses engage K12 schools and districts.”

EdLights. “EdLights is positioned to become the most powerful market-intelligence

platform in the education sector. We enable educational publishers and suppliers to

better understand the K12 marketplace, identify targets and ultimately match the right

solution to the right need.”

Dr. Jenny House, PhD.

“At a time when schools are experiencing financial crises and funding options are more limited than ever, EdLights delivers straightforward analysis that makes it easy for businesses to identify more opportunities and close more sales. I’m thrilled to be part of such a disruptive, forward-thinking team.”

About Junyo

Junyo is a pioneer in developing data-centric solutions with the power to improve

efficiencies and learning processes within the education system. We deliver innovative solutions that provide unique market intelligence and help make sense of the enormous amount of data available to schools, teachers and students. Our ultimate goal is to improve learning by helping ensure the right content and materials are delivered to the right schools and students at the right time. Investors include NewSchools Venture Fund, Kapor Capital, and Learn Capital. Junyo is based in Menlo Park, CA. To find out more go to: http://junyo.com
Source:PR With Panache!
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Tags:Market Intelligence, Education, Funding, EdLights, Junyo
Industry:Education, Technology
Location:United States
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