The Terraces at San Joaquin Gardens Names Rod Anaforian as Director of Sales

Fresno Senior Living Community Adds Marketing Veteran to Leadership Team
FRESNO, Calif. - Sept. 20, 2013 - PRLog -- Rod Anaforian has joined The Terraces at San Joaquin Gardens as the new director of sales. In his position, Anaforian will oversee marketing and sales operations at the continuing care retirement community (CCRC) located in Fresno.

“Rod is an experienced marketing professional and extremely knowledgeable when it comes to senior living,” said Jessica Lopez, executive director for The Terraces at San Joaquin Gardens. “He’ll be a great resource for area seniors and their families who are interested in moving to a CCRC, and we’re very excited to have him lead our team.”

Anaforian has more than 15 years of sales experience, and previously worked as the director of client services for Qforma, Inc. in Santa Fe, New Mexico, and as the chief operations officer for Lance-Kashian & Company in Fresno. He also served as a territory, district and regional sales manager for Organon Pharmaceuticals in Roseland, New Jersey.

“The Terraces already has a great reputation, and I’m ready to build upon its continued success,” said Anaforian. “I am looking forward to working with potential new residents and their families, and discuss the advantages of residing in a CCRC.”

Anaforian is a graduate of California State University in Long Beach, Calif., where he earned a bachelor of arts degree in social science and a master of arts degree in international relations. He was also elected twice   to  the Fresno City Council and is co-author of a sales management tip book titled, Rising Above The Crowd.

About The Terraces at San Joaquin Gardens

The Terraces at San Joaquin Gardens is committed to enriching the lives of older adults. For more than 45 years, the community, located at 5555 North Fresno Street, has delivered one of the most engaging lifestyles in the area. In addition to residential living, the community offers residents access to a full continuum of on-site assisted living, memory support and skilled nursing. For more information about The Terraces at San Joaquin Gardens, call 1-800-895-8019 or visit


The Terraces at San Joaquin Gardens is owned and managed by ABHOW, a California nonprofit public benefit corporation. ABHOW is a nonsectarian corporation, serving seniors through quality retirement housing since 1949. ABHOW seeks to enhance the well-being and security of seniors through the provision of housing, health care and supportive services, and was a pioneer in the development of CCRCs. For more information about ABHOW, visit
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Tags:Terraces, San Joaquin Gardens, Senior Living Community, Retirement, Director Of Sales
Location:Fresno - California - United States
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