Perfume Sampling - Part I - how everything started!

SAO PAULO - Sept. 19, 2013 - PRLog -- Perfume sampling goes way back in time when a company named California Perfume Company (today called AVON) in 1880's used samples to demonstrate its products (perfumes, toilette waters, powders, soups and food preparations) to their clients.
It is a bit controversial if David H. McConnell, founder of the company, did or did not intend originally to create a beauty company. According to Avon's website McConnell was a book salesman and during his travels he realized that women were more interested in the free perfume samples he offered with his books than the books he was selling (a strategy he had to pitch his sales). According to the website since the beginning he noticed 2 important things:
1. women were isolated in their homes while their husbands were off to work; 2. women at that time were confine to jobs in agriculture and manufacture or domestic services.
I researched more and the truth is told in the founder's biographical book:  He was giving these fragrances away to learn about this market and to test products that he was interested in selling in the near future...

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http://www.maisqueperfume.blogspot.com.br/2013/09/perfume-sampling-part-i.html