Mindsailing Wins Award for Excellence in Health Care Marketing

MINNEAPOLIS - Sept. 19, 2013 - PRLog -- MINNEAPOLIS, Minn. -- Mindsailing is pleased to receive the 2013 Health Care Standard of Excellence WebAward (http://www.webaward.org/winner.asp?eid=20351) from the Web Marketing Association. The award is based on Mindsailing’s interactive strategy for a B2B healthcare site targeting C-level executives of health care organizations.

The WebAward judges said the site was “well structured” with “rich content.” The agency won the award with scores that top industry and WebAward averages for design, innovation, content and interactivity.

The goal of the site was to engage executives based on their specific areas of need regarding health information system development. The site is innovative in meeting the needs of a sophisticated but diverse audience in a complex environment.

The site navigation was built around the core needs of these executives and was flexible enough to match their organizations’ spectrum of health information technology adoption. Each page simultaneously invites the user deeper into the conversation about these needs, consistently offering them opportunities to connect to an offline sales discussion. Infographics were used throughout the site to highlight proof points and make them easy to understand.

“It’s gratifying to have the industry validate the work,” said Julie Mackenzie, Mindsailing’s Chief Explorer. She credits her “great team and their constant attention to best practices, user needs, the sales dialogue and the brand.”

This is Mindsailing’s third award this year. They have also won awards (http://www.mindsailing.com/2/post/2013/08/top-honors-for-...) from the Content Marketing Awards and the Interactive Media Awards.

About Mindsailing

Mindsailing (http://www.mindsailing.com) is an independent, full-service agency based in Minneapolis. We help businesses transform with strategy, social innovation and honest, compelling, integrated communications. We support the process from research, strategy and ideation through creative development, production and analytics. We've used this process to develop the full gamut of tactics including: mobile apps, search and social campaigns, events, websites, collateral and direct mail.