Austin Start-Up ‘BrickTrends’ Rebranded ‘Shelfbucks’ as Company Preps for Launch at DEMO

Name change better reflects smartphone-based technology that will forever change how consumers interact with product brands in retail locations.
By: Shelfbucks, Inc.
AUSTIN, Texas - Sept. 18, 2013 - PRLog -- Technology start-up BrickTrends ( today announced it has changed the company name to Shelfbucks ( prior to the official launch of its technology at the DEMO Fall ( conference in Santa Clara, Calif., October 15.

One of approximately 50 new products and technologies selected to launch at the exclusive conference, Austin-based Shelfbucks is a smartphone-based technology designed to reinvent how consumers interact with product brands in the retail environment.

Shelfbucks was founded by experienced retail technology entrepreneur Erik McMillan, who in 2009 also founded BestFit Mobile (, developers of advanced iOS and Android mobile apps for leading international retailers and enterprises.

McMillan explained the strategy behind the company’s name change.

Shelfbucks creates an entirely new consumer-facing platform for communications between shoppers, brands and retailers utilizing advanced mobile integration,” McMillan said.  “Our new name is a better representation of how the smartphone-based Shelfbucks technology will empower consumers to level the playing field between physical and online retail.”

Last month, Shelfbucks attracted seed funding from a high-profile group of executives ( representing a diverse mix of technology and retail backgrounds, including Appcelerator, Bazaarvoice, Black Locus, Capital Factory, Google, HomeAway and ShopperTrak.

Investor Brett Hurt, co-founder and vice chairman of social commerce solution provider Bazaarvoice and founder of web analytics firm Coremetrics, will also serve as Shelfbucks executive chairman.  Hurt and McMillan are supported by an executive team of similarly successful entrepreneurs and retail technology specialists from Dell,, Groupon, CompuCom, HomeAway and Demand Media.

About Shelfbucks

Headquartered in Austin, Texas, Shelfbucks develops and markets smartphone-based solutions designed to reinvent how consumers interact with product brands in retail locations.  Shelfbucks will provide a first look at the company and its solutions October 15 – 17 at the DEMO Fall Conference being held at the Hyatt Regency Silicon Valley in Santa Clara, Calif.  Additional information on Shelfbucks is available at
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Tags:Smartphone, Retail Technology, Advertising, Consumer Products
Industry:Retail, Technology
Location:Austin - Texas - United States
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