India Announces Marketing and Related Support Services to Affiliate Abroad to Qualify as Export

SUNNYVALE, Calif. - Sept. 18, 2013 - PRLog -- In a recent ruling involving Tandus Flooring India Private Limited, the Indian Authority for Advance Ruling (AAR) declared that marketing and related support services rendered by the Indian company to its affiliate entity abroad (with regard to goods supplied by the foreign affiliate to clients in India) would qualify as export and hence, not liable to Service tax.

Tandus India Case: Background

Tandus India entered into a contract with its foreign affiliates which required Tandus India to provide few marketing related services to foreign affiliates in lieu of receiving service fees. It was required to promote, demonstrate and market the products of foreign affiliates to consumers in the country. It also provided information to these foreign affiliates about market development, potential, client contacts etc. It was also required to assist the customers of foreign affiliates in India in selecting the products; etc.

Under the Service Tax Negative list regime, international services are covered under Service tax in case the place of provision of such services is in India. However, Tandus India argued that the services it provided do not get covered under any of the specific rules but under the residual rule of the Service Tax Place of Provision of Service Rules. The residual states that the provision of service should be the location of the recipient of services.

Tandus India Case: Verdict

The AAR upheld the argument of Tandus India, further made clear that as such services are not covered under the Negative list and receipt of consideration in convertible foreign exchange, etc., services provided by Tandus India would qualify as ‘export’.

Tandus India Case: Implication

The latest ruling qualifying marketing and related services to affiliate aboard as ‘Export’ would have far reaching implications for companies providing Marketing and Related Support Services in India.

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