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Follow on Google News | Best Image Optical reinforces Strategy to Protect the ECP from Losing Eyewear SalesBest Image Optical, Inc. champions for the independent eye care professional (ECP) this year as they embark on a nationwide campaign to keep the local business owner from losing eyewear sales to the “big-box” discounters and internet retailers.
By: Best Image Optical, Inc. In a bold effort to protect the optical dispensary and boutique from being “show roomed” to potential customers who intend to purchase online, Best Image Optical has had a firm company policy in which their eyewear brands are only available through brick and mortar locations and not to be sold on line or to chain-store discounters. They wanted their customers to rely and depend on that message. So far, they have received an overwhelming response from customers. “We hope this message is one independent Eye Care Professionals relate to and can add to their success by partnering with us to protect the profession,” The company wants to expand their reach. Appearing in this season’s trade magazines, Best Image Optical will be running an advertorial to further promote and reinforce this unique and refreshing campaign. It is a very strong message that the independent eye care professional will appreciate and empathize with. About the Company: Founded 25 years ago, Best image Optical is an optical wholesale distributor that began by launching Dolabany Eyewear, offering fashionable and on-trend styles. Moreover, after the continued success of the Dolabany brand, Best Image Optical introduced two lines – the Mario Galbatti and Plume Paris. Contact them at http://www.BestImageOptical.com. End
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