Hypatia Research Group Publishes “Delivering Big Data Analytics Insights"
Research Analysis Shows Enterprise Business Intelligence and Big Data Analytics are not mutually exclusive.
BOSTON - Sept. 17, 2013 - PRLog -- Boston, MA September 17, 2013 - Industry analyst and market research firm Hypatia Research Group announces publication of a new primary research study entitled “Delivering Big Data Analytics Insights: Why Choose between Accuracy, Agility OR Speed? (http://store.hypatiaresearch.com/
According to Leslie Ament (http://store.hypatiaresearch.com/
“In most organizations, enterprise business intelligence and big data analytics initiatives coexist reasonably well. It is not a matter of one versus the other, rather, that the scope and type of analysis required coupled with the selection of specific information sources typically determines which analytical techniques should be used for maximum business results,” Ament (http://www.linkedin.com/
Exploiting the value inherent in the analysis of continuously increasing volumes of Big Data is not new. For at least the last ten years, companies within industries such as financial services, insurance, consumer goods, entertainment, travel and hospitality have engaged marketing services providers to guide them in understanding, profiling, targeting and influencing customers to purchase their goods and services.
On the other hand, keeping analytical domain expertise in-house empowers companies to rapidly discover and apply unique insights created from proprietary and public information sources while the opportunity is viable. It is this speed to insight that is at the root of value creation in a Big Data Analytics environment.
Our analysis of 436 Fortune 500 executives that actually utilize, recommend, influence, hold budget or veto power over the purchase of Big Data Analytics (BDA) or business intelligence software provides contrarian insight into how and why large organizations:
Invest in Big Data Analytics software solutions
Utilize a wide variety of informational sources
Measure productivity and effectiveness of BDA initiatives
Seek high accuracy and reliability of results
Realize downstream business benefits
Prioritize software selection criteria
Industry analyst and market research firm Hypatia Research Group (http://store.hypatiaresearch.com/
For advisory, licensing or further analysis on this topic by company size, industry, job function or geography, please contact us at research@HypatiaResearch.com.
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