New marketing manager strengthens Falken Tyre Europe’s team

Sept. 17, 2013 - PRLog -- Falken Tyre Europe is continuing to increase its infrastructure with a new marketing manager joining its team. Thomas Fatho, who most recently worked at Mitsubishi Deutschland, assumes responsibility for all marketing-related areas in Europe. Fatho’s appointment follows the recent announcement of Markus Bögner as sales and marketing director. Yukio Yoshida remains in charge of the overall operative planning and development activities as corporate planning director.

“Falken Tyre Europe already enjoys an extremely credible marketing mix led by its motorsports campaigns,” says Thomas Fatho “Falken is a fantastic and positively charged brand with huge potential. I am very happy to be working to realise and expand this potential by raising the level of brand recognition even further throughout Europe.”

About FALKEN High Performance Tyres:

Motorsport has for many years formed the basis for the technology and development of FALKEN High Performance Tyres and their exceptional driving properties.

FALKEN racing tyres have demonstrated their quality and performance in some of the world’s most challenging racing series. These include the American Le Mans Series and the legendary Nürburgring 24 hour race. By systematically evaluating the experience gained in motor racing, new findings are gathered which flow straight into series production. This results in outstanding products that fulfil the highest quality standards and have been succeeding for years in international competitions.

Further information: www.falken-europe.de, www.facebook.com/falken.motorsports

Company press relations:  FALKEN Tyre Europe GmbH, Nadine Cerone-Schatz, Phone: +49 (0) 69-247 52 52-64, Fax: +49 (0) 69-247 52 52-11, E-mail: n.cerone-schatz@falken-europe.de

For UK press enquiries: Propel Technology, Ursula Jordan, Tel: +44 (0) 1295 724130, email ursula@propeltechnology.com