Local Sisters Launch Fashion Line Featuring Crowdsourced Art

MIAMI - Sept. 16, 2013 - PRLog -- MIAMI, FL – September 16, 2013 – Vividly, the first platform to empower artists to create custom boutique clothing, announces today that it will expand its offerings by launching a full line of women’s clothing.

Since its beta launch in June, Vividly has quickly expanded from 15 featured artists and 50 pieces to 72 artists and over 350 unique pieces. Vividly is now set to launch an entire clothing line, building on the success of its original silk racerback top and silk scarf. The new line will feature a silk bomber jacket, an organic cotton pencil skirt, and a dress.

“With this line, we're realizing the true vision of Vividly, which is to be a full-offering clothing line, going well beyond what you've typically seen as ‘wearable art,’” says co-founder Sabrina Scandar. Her sister and co-founder, Silvia Mahan adds, “This line also begins the Vividly Cotton Collection, which will feature cotton items at a lower price point than what you currently see on the site.”

All items are made in the USA with great attention to quality and craftsmanship. Each piece is limited edition, as Vividly never produces more than 100 of any one piece, and each comes with a certificate listing the item number out of 100.

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About Vividly

Vividly is the first platform to empower visual artists to launch their own clothing lines. Artists use Vividly’s platform to place their original artwork on boutique clothing items, and earn 10% of every sale. Poised at the intersection of fashion and technology, Vividly uses advances in digital textile printing to offer anyone the chance to share artwork through fashion.

Founded by sisters and Miami natives, Silvia Mahan and Sabrina Scandar, Vividly is based in Miami, Florida and San Francisco, California. Artists from all over the world can upload their work onto the Vividly website and choose the items they wish to customize.

Visit Vividly online at www.vividly.co.