GEO Specialty Chemicals Launches New Website by Boston Interactive

BOSTON - Sept. 17, 2013 - PRLog -- Boston Interactive, a digital marketing agency, is proud to announce the launch of the new GEO Specialty Chemicals Inc. website (www.geosc.com). A leading supplier of specialty chemicals and additives, GEO manufactures over 300 products that span several markets including water treatment and construction.

GEO was looking to refresh their marketing with a new strategy to improve international communications. The goal was to develop an online presence that would support business development and embody their commitment to quality and customer care.

Boston Interactive created the new website to achieve GEO’s online goals by developing an intuitive user experience for all users, regardless of global location. To achieve this, the homepage utilizes concise messaging and a clean design to clearly position GEO’s products and areas of service. Dynamic site architecture offers users multiple paths to locate products including the option to search by market, application, or using site search capabilities. Built using a modern content management system, the website features an interactive product location map as well as integrated contact forms that make it quick and easy for users to continue their engagement with GEO.

“The new GEO website combines simple messaging with a clean design to provide a valuable resource to all of their global audiences,” said Chuck Murphy, Founder and CEO of Boston Interactive. “We are extremely pleased with the outcome of this redesign and look forward to tracking the results.”

About GEO Specialty Chemicals, Inc. – GEO® Specialty Chemicals Inc. is known as a world leader in providing high-quality, cost-effective specialty chemicals.  Founded in 1993, GEO has grown through strategic acquisition and commitment to niche markets to become a leading supplier of specialty chemicals. GEO currently manufactures over 300 products for a broad customer base of more than 1,000. The company is proud of its reputation for meeting customer requirements exceeding expectations for quality, and solving customer problems. In addition the company manufactures products in a manner that shows its strong commitment to safety and environmental compliance that benefits employees, customers and the communities in which we operate.

About Boston Interactive – Boston Interactive is a digital marketing agency that combines custom strategy and emerging technology to deliver effective user experiences through web, mobile, and social channels. Since 1999 we have partnered with over 400 clients across all industries to help their organizations achieve online success. Through our user-centric process and focus on outcomes, we’re here to provide your company with a digital presence that not only looks good, but achieves your business goals. More information about Boston Interactive can be found at www.bostoninteractive.com.

Press Contact:

Boston Interactive

Sara Murray

Marketing Manager

617.241.7977