Stay and play at Sheraton Montazah

ALEX, Egypt - Sept. 12, 2013 - PRLog -- Fitness and travel go hand-in-hand, whether you’re the German soccer team travelling to South Africa or a frequent business traveler jetting coast-to-coast, Sheraton Montazah is applying  a  fitness program that allows guests use the strategies developed by the leading experts in pro-athlete training.

Core Performance, developed by Athletes’ Performance, the global leader in performance training, nutrition, and physical therapy – and Sheraton is proud to announce the global roll-out of “Sheraton Fitness Programmed by Core Performance”. This alliance marks the first time that Core Performance that partnering with a hotel company to create customized training and nutrition program for Sheraton travelers.

The statistics are conclusive. Travelers require programs specifically designed for their health and fitness needs on the road:

25% of business travelers experience physical stress while flying

40% of business travelers skip breakfast
Lack of sleep has led 23% of travelers to fall asleep in a meeting and 14% to miss a meeting or a flight.
Travelers who exercise are more alert and perform at a higher level.

With these statistics in mind, a program has been specially designed exclusively for Sheraton guests, which is derived from the same training methodology used by professional athletes. The program helps travelers train and eat healthy on the road, as well as fresh, recharge and focus their minds and bodies. So whether you work out every day or just want to take advantage of the nutrition programs and health tips, “Sheraton Montazah Fitness Programmed by Core Performance” will help you feel and perform better.

“Mark Verstegen’s Athletes’ Performance methodology has been used to train many of the world’s top athletes and Sheraton Montazah is proud to partner with an organization that can bring this level of world-class fitness and nutrition expertise to their guests.“Fitness and travel go hand in hand as we heard from our guests that working out is a priority when they are on the road”, said Azza El Desouki, Director of Public Relations at the Hotel.

The state-of-the-art gym experience is tailored specifically to the needs of frequent travelers. Since travelers have different needs when they are on the road, the Sheraton Montazah fitness center features time- efficient training programs – 20 to 30 minute “themed” workouts – designed by Core Performance to work with busy travel schedules.

Furthermore, guests can access Sheraton Fitness online at Sheratonfitness.com, which features online training programs created by Core Performance and health /nutrition tips. This allows guests to download workouts and follow the programs both at home and on the road eliminating any disruption to their fitness regimes. Core Performance is also offering Sheraton Guests a free three-week trial to the online training at CorePerformance.com, which provides customized training regimes based on guests’ goals.

Sheraton Core Performance meeting Breaks: Developed together with Core performance, is also adopted by Sheraton Montazah offering  healthy menu options for meeting breaks aiming to boost the energy level of meeting delegates .

“We’re exited to partner with Core Performance  to unveil this unique, co-branded program that touches multiple elements of a guest’s lifestyle, both in and out of the hotel, helps them compete in the game of life and offers them innovative solutions that will enhance their overall health and wellbeing.” Added Azza El Desouki.

About Mark Verstegen and Core Performance

Mark Verstegen is the Founder of Core Performance and Athletes’ performance, the global leader in performance training, nutrition, and physical therapy for elite athletes and teams. In addition to his roles at Athletes’ performance and Core Performance, Mark is the Director of performance for the NFL Players’ Association and the author of five Core performance books, including Core Performance Essentials and Core Performance Golf.

Mark is featured regularly in men’s Health and Outside Magazine, and speaks regularly internationally about helping executives, athletes, and consumers alike achieve their performance goals.

Under Mark’s leadership, athletes’ Performance has trained some to today’s top athletes including major champions in basketball, hockey, tennis, and golf. Core Performance has become the industry leader in proactive wellness, delivering comprehensive, measurable solutions to consumers, corporations, and executives alike.

For more information please visit www.sheratonfitness.com or www.sheratonmontazah.com

About Starwood Hotels & Resorts

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1000 properties in nearly 100 countries and territories with 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, and  the recently launched Aloft®, and Element™. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com .