Smoothie Factory Opens Its First Café in India

Smoothie Factory, a leader in health cafes in the US has recently opened its first cafe at Nehru Place, Delhi. The cafe provides an exotic selection of smoothies, juices, yogurts, fruit salads, pretzels, panini and more.
By: Sarshiva Brands Pvt Ltd
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Smoothie Factory India
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Delhi - Delhi - India


DELHI, India - Sept. 12, 2013 - PRLog -- Smoothie Factory, a world leader in today’s juice bar and frozen yogurt industry has signed a master franchise with Sarshiva brands Pvt. Ltd to develop the brand throughout India The agreement calls for the development of Smoothie Factory stores within Indian metros and also for sub-franchising of the Smoothie Factory brand from Sarshiva Brands Pvt. Ltd. The first store under this agreement opened in TDI South Bridge, Nehru place on September 11th, 2013 with plans to expand to more stores in the city and other metros in the next year.

Founded by an Olympic athlete in 1996 at Texas, the Smoothie Factory has taken its brand to over 70 locations nationwide across USA, China, Saudi Arabia and Vietnam.  A leader in today's growing juice and smoothie bar industry, Smoothie Factory meets the ever increasing demand for healthier options to traditional fast food. Their mantra is to provide guests with reasonably priced smoothies, non-fat frozen yogurt and other healthy snacks served quickly in attractive, clean, pleasant surroundings every day. In addition to healthy food and drink options, Smoothie factory retails value priced dietary supplements. Thereby creating an ideal health food zone for consumers and ensuring a multiple revenue stream for their franchisee.

“India is a great market for us for the urban, progressive youth understands the need for health and fitness. They are constantly looking for everyday nutritious meal options. We bridge this gap for our unwavering commitment to provide healthy and tasty recipes. We are very excited to partner with Sarshiva Brands Pvt. Ltd. and Arjun Khera who have a deep knowledge of the Indian market and passion for customer service,” said James Villasana, President, Smoothie Factory.

Arjun Khera, Chief Brand Officer, Smoothie Factory India believes that the Indian market presents a huge opportunity. He says, “What started as a fad few years back has now brought about an evolvement in one’s thinking and people understand the need for eating healthy food. Today, Indians especially in the Metropolitans are very conscious of their health and know the importance of eating right. However, the misconception is that healthy food is not tasty. We break this myth at Smoothie factory by offering a wide variety of delicious and tasty nutritional products, high-quality real fruit smoothies, fresh squeezed juices, and authentic frozen yogurt. We are convinced that once they try our health meal options, they will never go back to junk food.”

Continuing the trend of Smoothie Factory in other parts of the world, the new cafés in the capital city will also be decorated to suit all tastes with use of bright colours and modern Designs. The menu includes everything from smoothies, frozen yogurt, Panini’s, fruit cups, fresh salads to hot beverages. Along with the regular favourites like Caesar Salad, Classic Greek salad, strawberry Smoothie and mango Smoothie, the brand’s menu will also include Gourmet Pretzels.

About Smoothie Factory

Smoothie Factory is known for Blending Nutrition with Great Taste with innovative smoothies, fresh-squeezed juices, authentic frozen yogurt, light foods, and nutritional products. For more than 19 years, the Smoothie Factory brand has been a leader in the juice bar industry wand is recognized for excellence in service, product and value by providing customers with reasonably priced smoothies, served quickly, in attractive, clean, pleasant surroundings every day. In addition, an unwavering commitment to health and wellness continues to be an ingredient in their success. The Smoothie Factory India website is located at ( The head Smoothie Factory website is located at

Contact Information:

If you would like more information about this topic, or to schedule an interview with Arjun Khera, Chief Brand Officer, Smoothie Factory India, please contact Megha Maniktala, Managing Director, WebCobblers Business Solutions Pvt. Ltd. (Official PR agency for Smoothie Factory in India)
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Tags:Smoothie Factory India, New Cafe, Health Cafe Delhi, Restaurant
Industry:Food, Health
Location:Delhi - Delhi - India
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