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Never Cold Call Again Celebrates Ten Years of Crushing The Cold Call
NeverColdCall.com, the sales training website founded in 2003 by Frank Rumbauskas, who went on to become a New York Times best-selling author as a direct result of the website's popularity, is celebrating its ten-year anniversary this year.
"They say that 1 in 10 small businesses fail in the first five years, and of those, 1 in 10 fail before ten years, so I consider myself very fortunate," says Frank Rumbauskas.
However, he admits that he really didn't expect this much longevity. "When I started the site in 2003, it seemed obvious that cold calling was on the way out -- hence the demand for my products, particularly my Never Cold Call Again System home-study course. However, demand is higher than ever ten years later, despite the fact that today, there are infinitely more tools available to help salespeople generate leads without cold calling."
Rumbauskas has repeatedly updated his Never Cold Call Again System to keep up with technology. The home-study course that started in 2003 with basics on blogging, email marketing, and good old-fashioned direct mail and flyer distribution strategies, has now expanded to five modules, with two comprehensive modules alone both dedicated to social media lead generation. It is now in its 8th Edition.
"Social media, and LinkedIn in particular, are more than enough, on their own, to supply a salesperson with more qualified leads than he or she will ever have time to call. Why cold calling continues to this day is baffling."
Well, not really, Rumbauskas continues. "The problem is two-fold: First, a surprisingly large number of sales managers have no sales experience themselves, so they instruct their salespeople to cold call because they don't know what else to tell them. Second, a good percentage of sales managers last sold over ten years ago -- sometimes longer -- back in the days when cold calling really was the best option. As a result, they believe it still is, and mandate it."
While he's shocked that cold calling still rules the day in most companies, Frank isn't complaining either -- it's keeping him plenty busy with sales training business and high product sales! Over 60,000 people worldwide have now purchased the Never Cold Call Again System.
To learn more about NeverColdCall.com and to view Frank's blog and other content, visit http://www.nevercoldcallagain.net/