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Follow on Google News | PA forms distribution partnership with DianomiThe Press Association (PA), UK’s leading multimedia news agency and content provider, has formed a strategic distribution partnership with dianomi™, a global leader in financial content marketing, to offer a complete content marketing solution.
The alliance will enable PA’s financial client base to distribute links to its content in the form of sponsored financial commentaries. These sponsored commentary links (Smartlinks) In addition, dianomi™ will be recommending PA to its own financial customer base as the preferred partner for quality content creation services. Emily Shelley, PA’s Head of Content For Marketing (http://www.pressassociation.com/ “PA is already creating effective marketing content for some of the biggest B2B and B2C brands in the world, but by working closely with dianomi™, we can now guarantee a highly targeted audience for our material.” Rupert Hodson, Co-founder and Sales and Marketing Director of dianomi™, said: “We are delighted to be working with PA in this exciting distribution capacity. “This is a natural partnership, where premium content creation and premium content discovery go hand-in-hand. The key to the relationship is that we both have the same end goal for the clients – that of driving and engaging users through to the high quality content that sits on their site. We are looking forward to working together to maximise the many opportunities in the marketplace.” dianomi™ (http://www.dianomi.com/ PA’s Content For Marketing (http://www.pressassociation.com/ End
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