13th Asia Surfactants Personal and Home Care Markets Hones in on Opportunities in Asia

Sept. 11, 2013 - PRLog -- 13th Asia Surfactants Personal and Home Care Markets will be held in Shanghai on 17-18th October 2013, with several major industry players as key speakers. The 1.5 day event focuses on the rapid change in consumer behaviour in Asia that is driving the demand for HPC in the region. These trends and their impact on the surfactants industry, as well as key market developments in oleochemicals, LAB and MES will be explored. The comprehensive program also reflects on the global markets, mild surfactants market and personal care applications, latest findings in hair care industry and bio solutions for beauty, personal care and household, institutional & industrial (HI&I) surfactants.

Amore Pacific Cosmetics, Liby Enterprise Group, Dow Chemical, Elevance Renewable Sciences, Indian Oil Corporation Limited, Kline & Company are among the companies participating as speakers. Among key highlights on the agenda are sessions on ‘MES: Market Outlook and Application Development in Asia’ by Winnie, Zhimin Lu, Project Manager of Green Surfactant & Detergent, Lonkey Industrial Co. and on ‘LAB & Derivatives Markets Developments’, by CS Shankar, General Manager (Petrochemical Marketing), Indian Oil Corporation. Further, Andy Corr, SVP - Consumer Ingredients, Elevance Renewable Sciences provides an overview of emerging catalyst technology, how to scale-up to serve the market today plus touches on their first world scale bio-refinery in Indonesia via session on ‘Driving Performance in Homecare and Personal care Today Through Novel "Green" Chemical’.

Homecare, another key focus at this year’s event, gets a review by Wendy He, Market Research Director from Liby Enterprise Group as she elaborates on the ‘Changing Consumers Lifestyle and its Impact on Washing Patterns in China". Meanwhile Steven Jin, Regional Marketing Manager, Dow Chemical, shares his expert views on how sustainability impact on the HPC sectors via his paper on ‘Sustainable Innovation in Home Care – Doing More with Less’. Specifically, he will provide insights on how Dow is addressing these challenges and the tools they are employing to ensure more sustainable product development.

Besides above, there are sessions on – ‘South Korea: Towards Sustainable and Natural Ingredients in HPC Products’ by Mr. Jeong Cheol Ha, Senior Manager, Product Research Team, Amore Pacific Cosmetics and ‘Latest Development in Hair Care Industry and Market Trends (http://www.cmtevents.com/main.aspx?ev=130939&)’ (http://www.cmtevents.com/aboutevent.aspx?ev=130939&) by CK Chan, General Manager & Director, Opal Cosmetics. The event also features speakers from Wacker Chemicals, China Association of Fragrance Flavor and Cosmetic Industries, PURAC Asia Pacific, Zhongshi International Group and many more.

The conference aims to be a one-stop platform for delegates in the surfactants industry to discuss, explore, and abreast themselves on the emerging trends in the Asia surfactants HPC industry that is likely to surpass North America as the largest market globally. Major oleochemical providers, surfactant and chemical providers, homecare and personal care providers, and many others are expected to attend this regional event.

For delegate registrations, sponsorship and media exchange enquiries, contact Grace at +65 6346 9147.