Mocentric Named a ‘LEADING IN LOCAL Future Star’ by BIA/Kelsey

Phoenix-based startup to launch dashboard for ad agencies to place mobile ads. The most sophisticated tools for geographic and content targeting will now be available to serve ads by agencies using Mocentral(TM) a product of Mocentric.
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SCOTTSDALE, Ariz. - Sept. 9, 2013 - PRLog -- Contact: John Hartsell, Co-Founder and CMO

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Mocentric Named a ‘LEADING IN LOCAL Future Star’ by BIA/Kelsey

Scottsdale, September 9, 2013—Mocentric, a Phoenix-based startup with offices in San Diego and Boston has been named a LEADING IN LOCAL Future Star byBIA/Kelsey (, in association with the upcoming conference,LEADING IN LOCAL: SMB Digital Marketing (, Sept. 11-13, in Austin.

TheFuture Stars ( program recognizes early stage companies that are focused on developing the next wave of local digital media and marketing solutions. The program offers qualified startups access to digital media leaders, influencers and investors through a conference participation package that includes recognition during the conference and entry into theLOCAL Liftoff Awards ( competition. The winner of the LOCAL Liftoff Awards will be determined by conference attendee votes, and will be announced from the stage on Day 3 of the conference.

“The LEADING IN LOCAL Future Stars represent the future of interactive local media,” said Michael Boland, senior analyst, BIA/Kelsey. “We’re excited to be able to share the energy and entrepreneurship of the most innovative startups in the space with our conference attendees.”

LEADING IN LOCAL Future Stars and LOCAL Liftoff Awards details are available here (

About Mocentric

Mocentric is the world’s first scalable self-serve local mobile advertising platform to empower local ad agencies and their local clients run mobile campaigns.  “Mocentric’s simple web-based dashboard “Mocentral”, powered by industry-leading mobile technology allows users to target mobile users with geographic precision, timeliness, contextual environment, all within the required timetable and control of the agency buyer”, according to Michael O’Hara, CEO of Mocentric. “We envision Mocentric becoming an indispensable tool for local agencies looking to earn new revenue through mobile services”.

About LEADING IN LOCAL: SMB Digital Marketing

BIA/Kelsey’s LEADING IN LOCAL conferences are the definitive events on local digital advertising and marketing. LEADING IN LOCAL: SMB Digital Marketing is center stage for the fast-changing, exciting SMB space, as digital innovations transform how SMBs attract, retain and upsell their customers. This is event is focused on how the sales forces of Yellow Pages, search firms, newspapers, TV and radio stations, promotions companies and other digital marketing solutions providers are converging on independent SMBs, franchisees and regional groups. The conference will offer a first-hand look at the latest innovations and influential players in SMB-driven search, video, social media, mobile, promotions, CRM and reputation management. For more information, visit

About BIA/Kelsey

BIA/Kelsey advises companies in the local media space through consulting and valuation services, research, Continuous Advisory Services and conferences. Since 1983 BIA/Kelsey has been a resource to the media, mobile advertising, telecommunications, Yellow Pages and electronic directory markets, as well as to government agencies, law firms and investment companies looking to understand trends and revenue drivers. BIA/Kelsey’s annual conferences draw executives from across industries seeking expert guidance on how companies are finding innovative ways to grow. Additional information is available at, on the company’sLocal Media Watch blog (, Twitter ( and Facebook (
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Tags:Mobile, Advertising, Targeting, Agency, Dashoboard
Industry:Advertising, Marketing
Location:Scottsdale - Arizona - United States
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