Inbox America Performs Predictive Analytics Study to Drive Fashion Retailer Marketing Campaigns

NEW YORK - Sept. 9, 2013 - PRLog -- Washington, D.C.Inbox America has recently completed a comprehensive study that will help shape future campaigns of the fashion retailer Longchamp USA.  Using a new predictive analytical approach to improve customer loyalty and the efficiency of marketing campaigns, Inbox America helped the fashion retailer’s marketing team better understand their customer profile, behavior and consumption patterns.  Inbox assessed the performance of current campaigns and provided strategic advice to reset the future direct marketing approach.

“The marketing team needed to refresh their approach and rethink their marketing strategy in order to be closer to their customers. The study challenged their current choices with data driven insights and expertise,” pointed Inbox lead marketing analyst.

Inbox worked closely with Longchamp USA to implement these data-driven, performance-oriented marketing techniques in liaison with Paris headquarter communication and marketing team.

“We leveraged our analytical capabilities and experience to provide Longchamp USA with cutting-edge operational analysis. We were glad to see how quickly the insights were implemented. It shows great innovation and adaptation skills from the executive team,” said Yoni Elmalem, Head of Inbox America.

According to project team executives: “ the study will be useful for current effort to improve the relevance of marketing campaigns and optimize cost. It will also be used as a major input for 2014 corporate strategy.”

About Longchamp:
Longchamp is an iconic brand founded in Paris 1948. It became legendary for their light weight handbags and their classic and look, called "Le Pliage." Inspired by the Japanese art of Origami, the simple yet absolutely ingenious Le Pliage bag has become a cult product the world over.

About Inbox America
Inbox is a global consulting firm that specializes in marketing and predictive analytics to provide customized solutions for data-intensive organizations. Inbox employs marketing and research professionals to design solutions to advise both private and public sector clients on how to meet the complex changing needs of their customers.