Ecolodge Hotels UK Plc Enter Joint Venture to Build the Business

Ecolodge Hotels India Private Limited (‘Company’), a wholly owned subsidiary of Ecolodge Hotels UK Plc entered into an agreement with Knight Frank India Private Limited to jointly promote its proprietary EBOTTM asset and hotel management.
By: Red Ribbon Asset Management
 
LONDON - Sept. 6, 2013 - PRLog -- Ecolodge Hotels India Private Limited (‘Company’), a wholly owned subsidiary of Ecolodge Hotels UK Plc entered into an agreement with Knight Frank India Private Limited to jointly promote its proprietary EBOTTM asset and hotel management model of the Company in India.


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Knight Frank India will introduce both investors and properties to roll out The Eco and Ecolodge brand across India under the EBOTTM model. “We view this tie up with a hospitality major such as Knight Frank, as a significant step towards underpinning the 10,000 room, 100 property roll out plan of the brand in India by 2022”, said Jay Krishnan, CEO of Ecolodge Hotels UK Plc.

(Left to Right: Jay Krishnan CEO Ecolodge Hotels UK Plc, Suchit Punnose CEO Red Ribbon Asset Management Plc, Narayan Shetty Chairman Ecolodge India, Shishir Baijal Country Head & Managing Director Knight Frank India, Gulam Zia Executive Director Knight Frank India, Shreenath Shastry National Director Hospitality Knight Frank India)

The Eco and Ecolodge, jointly, is the World’s first carbon neutral hotel brand of its kind and is offering an end to end asset and hotel management service through its proprietary EBOTTM model. The Eco label will be for properties more than 60 rooms and with all ancillary facilities and Ecolodge for properties with less than 60 rooms and limited ancillary facilities. The brand is positioned as a premium value hotel chain with focus on Tier II and Tier III cities.

Every property will have solar roof top panels, rooftop wind turbines, water recycling and treatment plant and the design of the building will be enable thermal efficiencies. The operations of the brand would support sustainable living without compromising on the standard of hospitality. All fine elements of hospitality will be delivered to the guest with minimal impact on the planet. The roll out of the brand will be done by adopting steel modular technology which will enable the brand to achieve rapid footprint expansion.

Modulex, India’s first steel modular buildings company, will be able to complete and handover a 100 room hotel in 24 weeks. “Every Eco or Ecolodge signed up becomes an order for Modulex, creating perfect commercial synergy. The speed of construction and handover will have a significant impact on the IRR for the hotel investor” said Suchit Punnose CEO of group holding company, Red Ribbon Asset Management Plc.

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Source:Red Ribbon Asset Management
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Tags:Where To Invest, How To Invest, Invest In India, Investment Opportunities, Warren Buffett
Industry:Investment, Financial
Location:London City - London, Greater - England
Subject:Joint Ventures
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Page Updated Last on: Sep 06, 2013
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