OrangeAxis Launches To Modernize Companies In The Financial Services Sector

New Company Merges the Domains of Marketing and Technology to Help Companies in the Financial Sector Innovate and Thrive in an Increasingly Competitive Marketplace
OrangeAxis CEO Joe Stallings
OrangeAxis CEO Joe Stallings
ATLANTA - Sept. 6, 2013 - PRLog -- Former Balentine partner and financial services veteran Joe Stallings today announced the launch of his new company, OrangeAxis. OrangeAxis is a digital agency conceived to meet the growing needs of financial services firms looking to modernize and innovate. OrangeAxis helps companies create new competitive advantages in an increasingly homogenous and saturated market.

“The financial services industry is notoriously slow to adapt to innovations in business,” notes OrangeAxis founder and CEO, Joe Stallings. “Technology is growing at an exponential rate, yet there are very few companies in the industry, particularly among smaller to mid-sized firms, that we would consider to have mature digital strategies. This presents an outstanding opportunity for some of these companies to get ahead of the pack.”

“Traditionally, companies in our industry have tried to differentiate by emphasizing the credentials of their employees, or their track record of performance. But our thinking is that those things have become largely commoditized. There are now over 116,000 CFA® charter-holders worldwide. And in terms of performance, very few companies truly stand out relative to their peers or relative to passive investment strategies such as index fund investing."

“Companies in the financial sector are understandably looking for new ways to gain competitive advantages. There are incredible opportunities for competitive advantages by way of technology, marketing automation, social media and business intelligence, because so few firms have a well-formed, integrated digital strategy. We have started OrangeAxis to partner with those companies that recognize the opportunities here.”

OrangeAxis offers services in four primary areas: Business Intelligence, Customer Relationship Management, Digital Marketing and Sites & Portals Design. The company’s clients include Registered Investment Advisors (RIA), portfolio managers, financial planning firms, accounting firms, private banks and companies that provide services to the financial sector.

OrangeAxis is also offering complimentary copies of its OrangeReport™ to select prospective clients. OrangeReport™ is a proprietary business intelligence tool created by OrangeAxis that evaluates a company’s digital strategies and provides a roadmap for implementing critical enhancements.


Headquartered in Atlanta, Georgia, OrangeAxis is a digital agency that helps financial services companies improve the bottom line through innovation and modernization.  OrangeAxis founder and CEO, Joe Stallings, has over a decade of experience in the financial services industry, and, 5 years of experience with a Fortune 500 entertainment and technology company. He brings this unique combination of left brain/right brain thinking to every project and every client of OrangeAxis.

OrangeAxis provides detailed analytics, recommendations, best practices and implementation in four key areas: Business Intelligence, Customer Relationship Management, Digital Marketing and Sites & Portals. To find out more about OrangeAxis’ comprehensive service offerings, visit or email




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Tags:Orangeaxis, Orange Axis, Marketing, Technology, Crm, Business Intelligence, Brand
Industry:Financial, Investment, Technology
Location:Atlanta - Georgia - United States
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Page Updated Last on: Sep 06, 2013

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