"Sportfolio" Kicks Off With The Business of the NFL Thursday Night On Bloomberg TV

NEW YORK - Sept. 4, 2013 - PRLog -- "Sportfolio" the only weekly sports business show on broadcast TV, examines the business of the NFL from both a global and local perspective through interviews with senior league officials and current and former team CEOs. In this week's show, Rick Horrow sits down with Executive Vice President Jeff Pash, second in command to Commissioner Roger Goodell, to discuss the NFL's overall business strategy. Topics include the league's private equity partnership with Providence Equity Partners, the expansion of the NFL International series, and the NFL's long-term goal to reach $25 billion in annual revenue. Pash also discusses off-season problems with player conduct and the league's ongoing initiatives to support player "wellness" and other human resource programs.

Senior Vice President for Health and Safety Policy Jeff Miller explains the restructuring of the league's charitable arm into the NFL Foundation, a single non-profit entity devoted to health and safety with a focus on youth football.

Horrow also visits the Cleveland Browns facility for an in-depth interview with Joe Banner, hired by new owner Jimmy Haslam in 2012 after a highly successful decade as President of the Philadelphia Eagles. Banner discusses the challenges of rebuilding the Browns' franchise on and off the field.

Then former Oakland Raiders CEO Amy Trask weighs in on league-wide issues including the NFL's efforts to reverse declining attendance trends, and the status of Los Angeles as a potential site for expansion or relocation.

This week’s show is in its new slot, Thursday night at 9:30 PM and 12:30 AM ET Friday on Bloomberg TV (DirecTV 353, check your local cable systems for the channel near you). The show reaches more than 270 million households through first-run and syndicated airings.

"Sportfolio" premiered on September 27, 2011 and has now produced over 50 original episodes, all of which can be viewed at bloomberg.com/video/sportfolio. The guest list has already included: NBA Commissioner David Stern, NHL Commissioner Gary Bettman, MLS Commissioner Don Garber,  MLB Executive Vice President for Business Tim Brosnan, American Athletic  Commissioner Mike Aresco, Pac 12 Commissioner Larry Scott, Ivy League President Robin Harris, Atlantic 10 Commissioner Bernadette McGlade, Philadelphia Eagles owner Jeffrey Lurie, Miami Dolphins owner Steve Ross,  Dodgers and Warriors co-owner Peter Guber, Wasserman Media Group CEO Casey Wasserman, Atlanta Braves general manager Frank Wren,  Atlanta Falcons GM Rich McKay, Cubs general manager Theo Epstein and owner Tom Ricketts, Brewers owner Mark Attanasio, 49ers president Jed York, Los Angeles Angels GM Jerry DiPoto, San Francisco Giants CEO Larry Baer, Brooklyn Nets CEO Brett Yormark, NASCAR’s Brian France, Carl Edwards and  Jeff Gordon, the L.A. Lakers’ Kobe Bryant, NBA Hall of Famer Earl Monroe, Masters Champion Bubba Watson, Cy Young Award winner R.A. Dickey, golf hall of famers Gary Player and Jack Nicklaus, and many, many others.

Contact: Joe Favorito/917-566-8345/fatherknickerbocker1@yahoo.com