Announcing The Product Management And Marketing Body of Knowledge, ProdBOK

SAN FRANCISCO - Sept. 2, 2013 - PRLog -- Today the product management community is a robust, thriving community of very intelligent and talented people that are rarely ever content with the status quo and who strive to change their industries and their organizations for the better. We face significant business challenges every day and develop thick skin and laser-like focus – necessary traits for success. Successful product managers have to be smart, flexible, and savvy leaders in spite of the fact, that unlike other professions, there is little academic training for product managers, so we are forced to learn as we go, and there is no industry consensus on what product management is and does.

For the last three years approximately sixty of the industry’s leading product professionals banded together and contributed to the development of the ProdBOK Guide. The goal? To distill a collaborative cornerstone that can be built upon to ensure that the product management profession better supports the needs of the product community at large.

Greg Geracie, President of Actuation Consulting, will talk with Cindy F. Solomon on the weekly Global Product Management Talk on Monday, September 9, 2013 at the simultaneous times of 10:00 AM Pacific Time, 11:00 AM MST Denver, 12:00 Noon CST Chicago, and 1:00 PM EST Boston.

http://www.youtube.com/watch?v=9VCMpnUNAFg



Participants are welcome to listen live at http://www.blogtalkradio.com/prodmgmttalk, call in to talk on the show (323) 927-2957 and to participate on Twitter by following @ProdMgmtTalk and tweeting using the hashtag #ProdMgmttalk Listen: http://www.blogtalkradio.com/prodmgmttalk/2013/09/09/prodbok-the-product-management-body-of-knowledge

Following the broadcast, Greg Geracie will present a webcast showcasing the contents of the ProdBOK with visuals at 11:30 AM PT, 12:30 PM MST, 1:30 PM CST and 2:30 PM EST. Register: https://www.anymeeting.com/AccountManager/RegEv.aspx?PIID=E958DB81844D30

Greg says, "It’s been a tremendous privilege to collaborate with a wide swath of industry thought leaders inside and outside of the product management community. Delighted to celebrate the publication of the ProdBOK with the Global Product Management Talk and Startup Product communities!"

About Greg Geracie
Greg Geracie is the President of Actuation Consulting, a global provider of product management training, consulting, and advisory services to some of the world's most well-known organizations. Actuation Consulting provides popular training courses for product managers and product teams and publishes the global Study of Product Team Performance© annually.

Greg is also the author of the global best seller Take Charge Product Management© and led the development of The Guide to the Product Management and Marketing Body of Knowledge (ProdBOK©) as editor in chief. He is also an adjunct professor at DePaul University's College of Computing and Digital Media where he teaches graduate and undergraduate courses on high-tech and digital product management.
http://www.actuationconsultingllc.com/
Greg@ActuationConsultingllc.com
Twitter: @greggeracie

About ProdBOK
As a result of groundbreaking collaboration within the product management community and across the adjoining professions, the ProdBOK Guide provides the most comprehensive view of product management and marketing as they apply to a wide range of goods and services. The resulting standard provides product managers with essential knowledge to improve the practice of product management and deliver organizational results. The ProdBOK Guide represents an industry-wide effort to establish a standard for the practice of product management. The book was sponsored by the Association of International Product Marketing and Management (AIPMM).
http://www.amazon.com/Guide-Product-Management-Marketing-Knowledge/dp/0984518509/ref=sr_1_1?s=books&ie=UTF8&qid=1378166104&sr=1-1&keywords=ProdBOK

About Global Product Management Talk
The Global Product Management Talk is a discussion of vital issues affecting professionals passionate about products, business process, product management, startups, marketing, innovation and excellence. A top 10 business podcast on the BlogTalkRadio network hosted by Cindy F. Solomon, CPM, CPMM for passionate product professionals and business owners who want to teach, learn & network about what it takes to produce successful products in an open digital environment inviting live participation.
http://startupproduct.com/global-product-management-talk/
Converse with us on twitter Follow @ProdMgmtTalk Hashtag #ProdMgmtTalk
Follow Us on BlogTalkRadio http://bit.ly/nbw9Yr
Listen on iTunes http://bit.ly/silH98
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Contact: info@startupproducttalks.com
Global map of product camps: http://bit.ly/phwTS1
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Brought to you this week by:

Product Bootcamp San Francisco - Oct 10-12, 2013
Workshops, Summit, Afterparty, Product Camp San Francisco. http://bit.ly/14ZagOP

Oct 10, 2013 Product Bootcamp Workshop Day http://startupproduct.com/workshop-day/

Oct 11, 2013 Startup Product Summit SF2 http://bit.ly/11fNVcU
Site: http://startupproduct.com
Twitter: http://www.twitter.com/startupproduct
Sponsor Opportunities: http://bit.ly/1dreT5g

Oct 12, 2013 ProductCamp San Francisco
Participant driven unconference for product professionals who present
http://pcampsf.com
Twitter: http://www.twitter.com/productcampsf
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The AIPMM
Association of International Product Marketing and Management (AIPMM) Founded in 1998, the AIPMM promotes worldwide excellence in product management education with trainings, education, certification and professional networking opportunities. The Agile Certified Product Manager® (ACPM), Certified Product Manager® (CPM), Certified Product Marketing Manager® (CPMM), Certified Brand Manager® (CBM), and Certified Innovation Leader (CIL) programs provide corporate members an assurance that their product professionals are operating at peak performance.
http://www.aipmm.com
AIPMM Webinar Series: http://aipmm.com/aipmm_webinars/
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Broadcast recorded live at Studio132 by BZLewis http://www.studio132.com
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Music courtesy of @BlameSally http://www.BlameSally.com
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Disclaimer
Specifications are subject to change, without notice. While due caution has been exercised in the production of this document, possible errors and omissions are unintentional.