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Follow on Google News | Sentrana Highlights the Importance of Big Data Strategy for Foodservice ManufacturersTo compete in an industry with minimal growth, a big data stategy provides advantages for foodservice manufacturers.
By: Sentrana Minimal industry growth in foodservice makes deep market awareness critical due to increasing competition for market share and intensifying distributor obligations. “Manufactures collect a lot of data that can help them answer critical questions about their business, but they are typically not utilizing their data effectively,” Manufacturers suffer from a data aggregation problem that limits their ability to gain insight. They bring in multiple data streams from different sources, but cannot look across all sources to understand their business as a whole or see where units overlap in different feeds. Rather than simply collapsing all available data feeds into one system, which doesn’t address the issue of overlapping units, manufacturers should take an approach that integrates all data feeds and compiles the different information together. A data strategy focused on integration gives manufactures a complete picture of their customer’s behavior and helps them take advantage of new opportunities. This leads to sales and trade advantages, reduces the human cost of analysis, and enables field salespeople to make data-driven decisions. Tools tailored to fit the skills and responsibilities of each user, whether they are an analyst mining data or a salesperson employing guidance in pricing decisions, drive actionable insights that increase profitability and reduce time and money spent on analysis. Download the presentation here: http://sentrana.com/ End
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