After Model Refresh, Honda Civic Posts Best-Ever July Sales

PLYMOUTH, Mass. - Aug. 29, 2013 - PRLog -- After a 2012 redesign that proved popular among car buyers, the Honda Civic received another big update for the 2013 model year. Once again, those changes are impressing drivers, and the Civic broke a 13-year-old July sales record last month, with 32,416 units finding new homes.

With an expanded list of standard features, such as a rearview camera, iPod interface, Bluetooth connectivity and Pandora streaming, the 2013 Honda Civic offers plenty of in-cabin technology to keep drivers connected. New safety technology is also available, including forward collision warning and lane departure warning systems. Under the hood, the Civic offers a 1.8-liter four-cylinder engine outputting 140 horsepower while returning up to 41 mpg on the highway in the efficiency-minded HF trim.

"Thanks to the latest redesign and refresh, the Civic is once again at the top of its class, and buyers are responding to the high-end feel," said Mike Antosca, general manager of AutoFair Honda of Plymouth, a Massachusetts Honda dealer. "With cutting-edge technology to keep drivers in the loop en route to the office and fuel economy that won't require fill-ups every week, the Civic offers everything a young professional needs."

Millennials are moving into the job market, and in an effort to capture a newly independent generation, Honda has teamed up with performer Nick Cannon to promote the Civic. In the "Best Yourself" campaign, which features a 60-second TV ad and a two-minute video on YouTube, Honda celebrates young people's drive to be successful and the nontraditional paths they take to achieve that success.

About AutoFair Honda of Plymouth:

AutoFair Honda of Plymouth prides itself on being different from the typical dealership. As a member of the Massachusetts Automotive Dealers Association, they give back to the local community while providing a customer-first environment. Whether you're searching for a new Honda Civic, Accord or CR-V, you can count on being treated like part of the family at AutoFair Honda of Plymouth. Their new and used inventory is constantly refreshed, and their service center has the expertise to keep your vehicle running smoothly. Visit them in person at 9 Long Pond Road in Plymouth, Mass., or call them at 508-503-1053. They can also be found online at http://www.autofairhondaofplymouth.com or on Facebook at http://www.facebook.com/AutoFairHondaPlymouth.