Lovering Volvo of Nashua, Volvo Cars North America Recognized as Most Influential Luxury Dealerships

NASHUA, N.H. - Aug. 29, 2013 - PRLog -- Volvo Cars of North America (VCNA), a nationwide dealership network that includes Lovering Volvo of Nashua (http://www.loveringnashua.com/index.htm), has been named the most influential luxury brand in influencing drivers' purchase decisions by Foresight Research. To carry out the study, Foresight compared the initial expectations of drivers and the influence from the dealership with their final purchase decision. Lovering's own unique and personalized approach to how cars are sold has helped to build the success of VCNA.

“As our manufacturer states consistently, 'Everything we do at Volvo is designed around the customer.' The same applies to the experience the customers have in our showroom,” says co-founder Rich Lovering, who, along with his wife, Linda, founded the Nashua store in 1998 (http://www.loveringnashua.com/dealership/about.htm). “We want the vehicle purchase process to be fun and exciting. Spending money is stressful enough and we understand that. We are truly here to help people solve their automotive problems. We listen to our customers and work as a team to develop solutions that work for our customers.”

As a part of this move towards creating a vehicle buying experience that was more enjoyable, Rich and Linda focused on changing how drivers were connected with their vehicles. This change has not only lent itself to Lovering's own success, but to VCNA as a whole.

“We no longer have traditional sales people working in our showroom, but rather 'Product Specialists', ” says Rich. “Their job is to find the best vehicle to match our customer’s needs. We’ve even changed the way we pay those in a sales role. They make a flat fee for every vehicle they help a customer purchase. It doesn’t matter if it’s new, used, $5,000 or $50,000. Their ultimate goal is to help you find the right vehicle!”

Lovering Volvo of Nashua is located at 180 Daniel Webster Highway, just north the New Hampshire and Massachusetts border. Besides offering Volvo's current lines of 2013 and 2014 vehicles, Lovering is also pleased to have one of the area's best selection of pre-owned vehicles. Drivers are encouraged to contact the dealership (http://www.loveringnashua.com/contact-form.htm) with any questions.