Citybuzz Marketing: Top Sales Tips

Aug. 29, 2013 - PRLog -- Citybuzz Marketing
www.citybuzzmarketing.co.uk  

Citybuzz Marketing: Top Sales Tips

Manchester, UK, September 2013 – Brian Tracy describes sales as the "ultimate default career." Many people get into sales because they can't find any other job that pays them what they need. Some of the top sales professionals in the world will admit that they had no intention of getting into or staying in the sales industries, yet most wouldn't change their decision to stay. Learning to sell yourself, and your product or service, is one of the biggest challenges in business. Here Citybuzz Marketing share their top 5 tips:

Learn to listen. Sales people who tell prospective customers everything we know to show them how smart and talented we are not only bore the prospect, but also generally lose the sale. You should be listening at least 50 % of the time. You can improve your listening skills by taking notes, observing your prospect's body language or tone of voice, not jumping to conclusions, and concentrating on what your prospect is saying. Just listen.

Be authentic. There is a certain amount of skill and knowledge which make a great salesperson, but the most valuable quality is being genuine. Being authentic is about being transparent, honest and natural in business. Authenticity is using your natural, unique qualities and personality. Any salesperson who is pretending to be interested, knowledgeable or empathetic come across instead as untrustworthy, lacking confidence, or otherwise unreliable.

Answer objections with "feel, felt, found." Don't argue when a prospect says, "I'm not interested", "I just bought one," or "I don't have time right now." Simply say, "I understand how you feel. A lot of my present customers felt the same way. But when they found out how much time they saved by using our product, they were amazed."

It’s not about your product; it’s about what they need. Nobody wants to hear you talk about whatever you want to sell, however, everybody wants their problems solved. If you don’t spend the time to understand their need, whatever you’re talking about will be irrelevant, and you’ll just come off as an annoying, stereotypical salesperson. A great salesperson doesn’t make the client feel like they’re being “sold” – they just tell the client how they will fix their problem… and here is where you sign.

Close with two choices. Rather than ask, "How does this sound?" give your prospect a choice. When they state their choice, start processing the sale. Your prospect is not likely to stop you because mentally they realize they've committed and they've said 'yes.'

For additional information, contact a member of the Citybuzz administration team at contact@citybuzzmarketing.co.uk

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