Prospectr Marketing Sees Results From Performance-Based Revenue Model

MINNEAPOLIS - Aug. 29, 2013 - PRLog -- Prospectr Marketing, a premier lead generation company for both established and emerging B2B and B2C businesses, disclosed today its new performance-based revenue model for new business development.

Compared to industry standard costs for lead generation service providers, the company delivers 100% opt-in prospects at an estimated cost of almost 90% less than the average ($2,500 per month compared to $25,000 per month).  The company’s revenue model features a three-month trial and a guaranteed number of leads per month for all clients, plus a 10% commission to Prospectr on all sales conversions.

The performance-based revenue model attributes for the average cost of a raw lead; average cost for lead development and automated qualification; and average cost for best practice market visibility, research, and prospecting.  The lowest estimates put industry average costs at $19,500, making Prospectr Marketing considerably more cost effective than the majority of its competitors.

Client acquisition in one year alone has increased by more than 37.5% for the company. Business growth has necessitated employee hiring and the implementation of several new positions for client and sales support.  Staffing demands at Prospectr Marketing have tripled in a twelve-month period.  While the company prides itself on remaining a small business focused on personalized attention, client referral has served as the biggest means of business growth.  The company also boasts an 85% client retention rate, which speaks to the success of its lead generation and marketing solutions.

Prospectr Marketing contributes their recent business development to using tailored customer acquisition email marketing campaigns that rely on sophisticated optimization and automation technology to align prospects with client services, instead of the industry standard practice of running brand-based advertisements.  Client ROI is thus optimized across the full sales and marketing cycle.

“Prospectr Marketing is growing quickly because we partner to our client’s success and it is built right into our pricing model. When our client succeeds, we succeed,” said Travis Piepho, Founder and Partner, Prospectr Marketing, Inc. (http://www.prospectrmarketing.com/)