Lovering, Volvo Cars of North America Named Top Luxury Brand in Dealer Experience

CONCORD, N.H. - Aug. 28, 2013 - PRLog -- Foresight Research has named Volvo Cars of North America (VCNA) the most effective network of luxury dealerships in educating and influencing drivers in their purchase decision. This network includes Lovering Volvo of Concord (http://www.loveringconcord.com/index.htm), one of the most trusted names in New Hampshire Volvo sales. Volvo was chosen after Foresight undertook a comprehensive evaluation of American dealerships which focused on overall customer experiences. This evaluation included both customer expectations as well as influence from dealerships, and also factored in the final decision process.

Lovering Volvo of Concord's own unique approach to sales has played a key role in VCNA's success. An important tenant of the family's sales philosophy is that buying a car should be an enjoyable experience.

“As our manufacturer states consistently, 'Everything we do at Volvo is designed around the customer.' The same applies to the experience that customers have in our showroom,” says co-founder Rich Lovering, who co-founded the Concord store (http://www.loveringconcord.com/dealership/about.htm) with his wife, Linda, in 1996. “We want the vehicle purchase process to be fun and exciting. Spending money is stressful enough and we understand that. We are truly here to help people solve their automotive problems. We listen to our customers and work as a team to develop solutions that work for our customers.”

An important part of making the experience more enjoyable was changing how drivers are matched with cars by reinventing sales interactions.

“We no longer have traditional sales people working in our showroom, but rather 'Product Specialists', ” says Rich. “Their job is to find the best vehicle to match our customer’s needs. We’ve even changed the way we pay those in a sales role. They make a flat fee for every vehicle they help a customer purchase. It doesn’t matter if it’s new, used, $5,000 or $50,000. Their ultimate goal is to help you find the right vehicle!”

Lovering Volvo of Concord is located at 95 Manchester Street, just north of Manchester and its surrounding communities. Drivers with questions about any of Volvo's current models are encouraged to either stop by the dealership or to contact the Lovering sales team (http://www.loveringconcord.com/dealership/about.htm). The entire Lovering family looks forward to continue to serve the New Hampshire area for many years to come.