Power Position Group Inc. Releases Details about New Recruits

GOLD RIVER, Calif. - Aug. 28, 2013 - PRLog -- The company has recently released details about the kind of person that tends to succeed in a job interview with the company. According to the company website, Power Position Group Inc. is looking for new recruits who are determined, even when the job at hand is challenging; people who are ambitious.

So what did management have to say to individuals looking to apply with the company? We spoke to Power Position Group Inc. about the information they released, and they said, “Our company understands that in these tough economic times, securing your dream job is more daunting than ever before. That’s why we released this information about our ideal candidate – to give potential applicants a confidence boost and to encourage them to apply if they think they fit the criteria.

“We’re always growing and expanding as a business, which means we’re always looking for new people to hire. The most successful applicants are driven, motivated individuals who are able to work independently well as part of a team, those who aren’t afraid to go out and grab what they want.”

Company owner John L. Reed II added, “We really hope that, by releasing this information, we start to see a higher number of applications from the right kind of job-seekers. The stunting of the economy means that we have to search through hundreds of applications every month, but we hope that by releasing specific information we will get the right type of people applying.”

If you’re interested in applying for a job with Power Position Group Inc., head to their website at www.powerpositiongroupinc.com/apply.

New Research Reveals the Most Important Consumer Information

In today’s modern world, information is key when it comes to the buying and selling of products. Whether you’re a retailer deciding what kind of products to stock, a marketing team figuring out what kind of audience to target for a particular brand, or a consumer shopping around for the best deal, information is highly valuable at every stage of the commercial process.

A recent study conducted by Dimensional Research, a firm that provides practical technology market research to companies that sell corporate IT, found that over 90% of shoppers will undertake some kind of research before buying a new product. This research could involve seeking the opinions of friends and family, or looking online for product reviews.

As it is now clear that the majority of shoppers will conduct research before parting with their cash, the retail and marketing teams that help connect consumers with products are undertaking much more intensive research, too. A kind of social profiling is being conducted by brands and sales teams, which helps to create a clearer, more accurate picture of their consumers.

Mark Harrington from Business 2 Community has spent time investigating the latest ways in which companies gather information about their consumers, and has identified five different categories of information which can be used to profile a brand’s consumers.

The first category of information is who to target – this type of information allows brands to organize their products or services by the type of person who will use them. For example, a technology brand might organize their products into a student category, which includes laptops, software and MP3 players, and a homeowner category, which includes products like televisions and DVD players.

The second information category is what to say. After a brand has identified the different types of people that use its products or services, it can devise specific lead generation and marketing campaigns for each demographic. If we continue to use the example given above, the technology company could use a different promotion for its student consumers than that used for its homeowner consumers. This is where sales and marketing companies such as Power Position Group Inc. come in – they can help companies to devise different campaigns for different audiences.

The third category of information is where to find them. Once a brand has identified their different audiences, they can work out the way each audience behaves based on this audience’s presence. They can figure out what kind of TV programs that the students like to watch, or how often the homeowners spend watching TV on a typical day. This type of information can then be used to develop marketing campaigns further.

The fourth information category, why they buy, again strives to understand each different audience by figuring out the motivations behind their expenditures, whilst the fifth category, when to engage, reveals when each audience is most susceptible to lead generation and advertising campaigns.

All of this information is vital to companies such as Power Position Group Inc., as it helps them to create more tailored, personalized campaigns. By using the information listed above, Power Position Group Inc. can identify different audiences and generate promotions based on the preferences of each audience, which makes the promotions much more effective.

About Power Position Group Inc.

Power Position Group Inc. is one of the largest lead generation, marketing and sales companies in the industry. Its major clients are companies in the energy and home improvement industries, but they work with a wide range of clients throughout the business world.

Power Position Group Inc. aims to challenge the view that traditional, in-person promotions are dead. It utilizes in-store campaigns in high-footfall areas, which aspires to attract new customers and please existing ones, and to build a better rapport between their client company and its customers. By using face-to-face advertising techniques, Power Position Group Inc. claims that both new and existing customers will feel more relaxed and well informed when buying a product, making them more likely to buy from the brand in the future.

This lead generation, sales and advertising brand already has a large client base with a number of well-known and highly respected clients from the energy and home improvement industries. One of the major reasons behind Power Position Group Inc.’s success is the measurable, tangible results it delivers consistently. Both new and existing clients know that they will not be disappointed by the campaigns and promotions that this company can devise for them.