Bigger Canvas for your imagination - Micromax unveils Canvas Doodle 2

GURGAON, India - Aug. 27, 2013 - PRLog -- New Delhi, August 26, 2013: Communicating on your mobile phone would no longer be just about words, but you can now give your thoughts a new dimension altogether You can give your imagination a bigger Canvas, share your moments of expressing joy in exactly the way you design and create them. Micromax, India’s leading handset manufacturer, today announced the launch of its new Smartphone - Canvas Doodle 2 (http://www.micromaxinfo.com/mobiles/smartphones/canvas/Doodle2-A240), offering creative freedom to communicate in a special way with your friends, family and colleagues.

Key features of Canvas Doodle 2
1.2GHz Quad Core processor

Android 4.2 Jelly Bean

14.47cm (5.7”) HD IPS display

Full aluminum body

12.0 MP AF camera with LED Flash & 5.0 MP front camera

2600mAh battery

16GB internal memory

Talk time of up to 8 hours

Blow or shake to unlock

Look away to pause video

Pre-loaded with M!Doodle,  M!Security, M!Live, M!Zone , Evernote, Skitch, Hike, Opera, Spuul, KingsoftOffice, Foneclay, Game Hub, FOTA, Music Hub

Consumers would now be able break away from the monotony of calls and texts to doodle chats & animate conversations, scribble smiley faces, draw doodle text over clicked pictures with the M! Doodle application. Giving a wider canvas to your creativity, it lets you create and send doodles to all your friends regardless of any phone they use. The phone also comes bundled with a handy stylus that lets you doodle with ease and the innovative flip-cover that doubles up as a kick stand which lets you use the phone, sideways.

Commenting on the launch, Shubhodip Pal, CMO Micromax said, “At Micromax, we always strive to bring to life affordable innovation through our devices. Canvas Doodle 2 further builds our promise to empower our consumers with devices which help them express their imagination and creativity with their smartphone (http://www.micromaxinfo.com/mobiles/smartphones) like never before. This is complemented by an entire eco-system of applications and latest software.”

He further added, “The response to the Canvas series has been overwhelming as we have been a leader in the phablet category from the time we entered this segment. We are swiftly moving forward in our pursuit of being the number one smartphone player in India, and Canvas Doodle 2 will further consolidate our surge to the top position in smartphone market. The launch would also be complemented with a 360 degrees marketing campaign to reach out to consumers, which would include a unique online activation that would help the consumers to get a firsthand experience of the USP’s of product across all the leading online portals in the country. The TVC of the campaign would also go live on August 28, to reach out to the masses”

Canvas Doodle 2 comes with full aluminum body, a 5.7” HD IPS display and runs on Android 4.2 (Jelly Bean), which can be easily be upgraded through FOTA. The Canvas Doodle 2 is powered by a 1.2GHz Quad core processor promising superior quality graphics, multi-tasking and improved application performance. The phone packs smart features like the videohub where one can watch a video and at the same time preview of another video with ease (multiple video view), pause the video when you are not looking at the screen (look away pause), or use the option of video pinning to continue surfing on the phone while the video continues to run. The phone is also enabled with smart gestures that allow users an array of features like, ‘Proximity answer phone, Proximity dial phone’, Flip to silent, Flip on call for speaker.

Packed with a 2600 mAh battery, the smartphone provides a talk time up to 8 hours ensuring a strong battery backup. Equipped with a 12.0 MP rear camera with LED flash to further enhance the superiority of the memorable moments, it also features a 5.0 MP front camera which will facilitate video chatting. Serving as a perfect solution to the complex situations, Canvas Doodle 2 is pre-loaded with Kingsoft office that simplifies work on the go.

The smartphone also comes equipped with a lot of fun features and apps for the users like FoneClay to download unlimited cool themes, Hike for instant messaging, Opera Mini Browser for optimal net surfing, Spuul to watch free movies, Music Hub to get access to over 5 Lac songs online, Game Hub to allow users to download HD/premium games and M! live to download unlimited Games, Videos, Wallpapers & Music.

With internal memory of 16 GB and GPS endowed, the phone supports Bluetooth v4.0 and Wi-Fi, ensuring full time connectivity for the social media buffs.

With a MOP of 19990, the Canvas Doodle 2 will be available across all leading retail outlets in India from August 26, 2013.

About Micromax:

Micromax started as an IT software company in the year 2000 working on embedded platforms. In 2008, it entered mobile handset business and by 2010 it became one of the largest Indian domestic mobile handsets company by offering unique affordable innovations. The brand’s product portfolio embraces more than 60 models today, ranging from feature rich, dual – SIM phones, 3G Android smartphones, tablets, LED televisions and data cards. The company has many firsts to its credit when it comes to the mobile handset market including the 30-day battery backup, dual SIM phones, QWERTY keypads, universal remote control mobile phones etc. Micromax has presence in more than 560 districts through 125,000 retail outlets in India. The company has sales presence spread across Bangladesh, Sri Lanka and Nepal.

For further information, please contact
Aashima Malik/Nikhil Kharoo          

+919899215064/+9199999844058          

aashima.malik@bm.com/nikhil.kharoo@bm.com