DFS Group Selects Profero as Global Digital Agency of Record

MANHATTAN, N.Y. - Aug. 23, 2013 - PRLog --  Profero (http://www.profero.com/), the world’s largest independent digital agency, has been appointed by DFS Group Ltd (http://www.dfsgalleria.com), the world’s leading luxury retailer for travellers, as global digital agency of record after a competitive pitch.

The agreement in which Profero will manage DFS’ digital strategy, creative and production activity across all territories is effective immediately.

DFS said they were delighted to appoint Profero as their digital agency of record.

Profero really stood out in the pitch by demonstrating a fresh and passionate approach to our business and its global objectives said Aitor Garcia Sastre (DFS Senior Digital Marketing Manager).

“Their response to our brief demonstrated a sound strategic vision with an integrated approach that included creative, technical and strategy together in one experienced and helpful team,” he said.

“The DFS team is very excited to be working with Profero to and execute and evolve our digital strategies for 2013 and beyond,” he added.

Profero South Asia MD Stuart Edwards said the win demonstrated Profero’s philosophy of partnering with the world’s biggest brands to innovate and create the best digital solutions.

“At Profero we pride ourselves in working hand-in-hand with our partners to deliver not only exciting and creative technical solutions, but the long-term strategic insights and support that really bring them to life,” he said.

“We see DFS as market leaders in luxury retail with a passionate commitment to use innovation to meet their customers needs. It’s incredibly exciting for us creating a great synergy between the two organisations.

“This is a great win for the Profero Asia team, as we continue to expand and build upon our strong foundations in one of the world’s most exciting and dynamic markets,” he added.

About DFS Group

Founded in 1960 in Hong Kong, DFS Group (DFS) is the world’s leading luxury travel retailer. Today, it operates in 10 countries and across three continents. Employing more than 8,000 associates, the company provides a seamless retail experience and presents the world’s leading brands to over 35 million world travelers each year at its 14 downtown Gallerias and in 18 international airports. DFS is majority owned by LVMH (Moët Hennessy Louis Vuitton), with the balance of shares held by companies associated with DFS co-founder Robert Miller. Its headquarters are in Hong Kong and Singapore and DFS has significant offices in Hawaii, Los Angeles, Shanghai and other key locations.

For more information, visit www.dfsgalleria.com

About Profero

Profero (www.profero.com) is the world’s leading independent global digital communications agency, with a list of top-tier brands including ASOS, Barclays, Diageo, Lufthansa, M&S, New York Times, Unilever, Vonage, and Western Union. Today 700 + brilliant, creative talents work as one highly awarded team out of Beijing, Benelux, Dubai, Hamburg, London, Milan, Munich, New York, Paris, Shanghai, Seoul, Singapore, Sydney, Tokyo and Zurich.

For more information:

Lisa Sanders

347-385-2218 c

lisa@lisasanderspr.com

PR Consultant to Profero US