KARMALOOP | Global Concrete Culture | Selects WORKHOUSE as Agency of Record (A.O.R)

The online leader of global concrete culture looks to WORKHOUSE as Agency of Record for North American Campaign
MANHATTAN, N.Y. - Aug. 22, 2013 - PRLog -- WORKHOUSE (workhousepr.com) one of the country's leading public relations and integrated creative agencies, today announced that it has been selected as public relations and marketing agency of record for Karmaloop (www.karmaloop.com), the global leader in online streetwear and verge culture. Founded by Greg Selkoe in 2000 with headquarters in Boston, MA and offices in NYC, LA and Copenhagen, Karmaloop has become the largest online streetwear retailer in the world, with over 500 brands, and selling in over 45 countries. Karmaloop Inc. encompasses several other websites including: KarmaloopTV, PLNDR, BoylstonTrading, BrickHarbor, MissKL and 5 private label clothing brands. The combined site traffic is over 8 million monthly unique visitors with an opt-in email list of 3.5 million. As PR and marketing agency of record, WORKHOUSE will direct a program to bring branded visibility to Karmaloop domestically, including media and trade relations, influencer outreach, digial counsel and national and local market consumer cultivation. Interested media please contact Workhouse, CEO Adam Nelson directly via email nelson@workhousepr.com or by telephone +1. 646. 205. 3540

Since its inception in CEO / Founder Greg Selkoe’s parents’ basement in 2000, Karmaloop.com has grown to be the largest streetwear e-retailer in the world. With headquarters in Boston and offices in New York City, Los Angeles, and Copenhagen, Karmaloop.com employs over 200 people across the globe and has a Rep Team of 160,000 customer evangelists in the United States alone. This team, rising up against cookie-cutter culture and promoting a unique and artistic lifestyle through fashion, helps to sell in over 45 companies the 500 brands Karmaloop carries including Obey, Jeffrey Campbell, Diamond Supply Co., LRG, 10 Deep, Crooks & Castles, Vans, Free People, UNIF, RVCA and more.

Over the years, Karmaloop.com has grown to encompass several other websites including KarmaloopTV, PLNDR, Miss KL, and Brick Harbor, all with a combined site traffic of 8 million monthly unique visitors. Acting as a hub for all of Karmaloop’s exclusive video content, KarmaloopTV has produced countless music videos for artists such as Diplo, Nicky Da B, Bad Rabbits, Clinton Sparks, Jadakiss, Freddie Gibbs, and Far East Movement. KarmaloopTV has also released interviews and behind-the-scenes pieces for artists and events such as A$AP Mob, Clipse, Kanye West, 2 Chainz, Drake, the Dickies House at SXSW, and the Verge Campus Tour featuring Kendrick Lamar, Steve Aoki, Bad Rabbits, 5 & a Dime, and Brek.One.

PLNDR, Karmaloop’s members-only flash sale site, hosts daily deals on hand-selected merchandise exclusive to their 3.5 million subscribers. Karmaloop’s ladies-only site, Miss KL, serves as a haven where the brand’s female demographic can shop, party and play with exclusive content including interviews, brand features, and lookbooks, and browse Karmaloop’s selection of ladies’ brands and product. Brick Harbor is the World’s Local Skate Shop run 100% by skaters themselves, showcasing footwear, hardware, and apparel from brands and skate shops around the globe. Additionally, Karmaloop boasts a tiered VIP Program, as well as, Monark, an exclusive membership program featuring special sales and product for Karmaloop’s elite customer base. On top of its growing retail and media presence, Karmaloop also works in the non-profit sector with Future Boston Alliance, an organization that advocates and supports the progressive and cultural growth of the city of Boston, along with numerous local, national, and international philanthropic and arts-related organizations including Youth Design, U.N.I.C.E.F., the American Repertory Theater, and countless more.

In the thirteen years since its’ founding, Karmaloop.com has sprouted from an idea, a dream, and a basement to a global retail and media juggernaut that is the go-to for all things streetwear and Verge Culture. In the years to come, Karmaloop seeks to continue its rapid growth and cultural presence in fashion, art, music, media, and more by leveraging top e-retail technology, premier customer service, curated exclusive content, and grassroots engagement with new and existing shoppers worldwide.


WORKHOUSE (workhousepr.com), one of the country's leading public relations and integrated creative agencies, represents Karmaloop and serves as media contact and A.O.R. For the Fifth consecutive year, WORKHOUSE has received the "Best of Manhattan Award" by the U.S. Commerce Association (USCA). In 2012, Workhouse swept three of the industry's highest honors when it was bestowed with the Public Relations Society of America (PRSA) Silver Anvil Award, the PR News' Platinum PR "Wow Award" and the Bulldog Reporter Silver Medal Award. The agency was also named as a PR Daily/ Dow Jones Finalist for "Grand Prize: PR Campaign of the Year ". Celebrating a decade of service, Workhouse is a full-service creative agency headquartered in New York City. We specialize in integrated marketing positioning emerging and established brands with celebrity craftsmanship. Workhouse provides full-service public relations, social media, brand promotion, creative consulting, not to mention, modern day marketing & branding. Clients have included The Rolling Stone's Ronnie Wood, Debbie Harry, Francis Ford Coppola, David LaChapelle, CBGB, Interview Magazine, Details Magazine, Galleries Lafayette, Ford Motor Company, Virgin, Assouline Editions, Rizzoli International Publications, Tony Shafrazi Gallery, Wantful.com, Coty, Versace, Cynthia Rowley, offering award-winning worldwide campaigns across a broad spectrum of luxury, fashion and lifestyle brands. We speak the language. Our hands are dirty! Visit workhousepr.com
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Tags:Culture, Marketing, Branding, Skateboard, PR
Industry:Business, Retail
Location:Manhattan - New York - United States
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