2Morrow, Inc and AA&MDSIF Create Free App for Bone Marrow Failure Disease Patients

SEATTLE - Aug. 22, 2013 - PRLog -- 2Morrow, Inc., a behavior-change and tracking app developer, has partnered with the Aplastic Anemia & MDS International Foundation (AA&MDSIF) to create a new app to help patients track their progress and symptoms throughout therapy. This will allow patients to be able see even small improvements in their health.

“Innovative organizations like AA&MDSIF are at the forefront of user driven disease management. Through collaborations like this one, 2Morrow combines our mobile technology and behavior change expertise, with subject matter healthcare experts like the AA&MDSIF to address the challenges facing a specific population, in this case those with bone marrow failure diseases.  The combined learning will help us to continue to build better mobile tools for all users.”  – Jo Masterson, COO, 2Morrow, Inc.

For patients undergoing treatment for bone marrow failure diseases, treatment can be long and improvement can be slow. The AA&MDSIF Tracker can help patients to monitor their progress, record their reaction to therapies and even track their medication. The information can be shared with doctors and family, allowing everyone to see the progress.

“Current therapies to treat Aplastic Anemia, MDS, PNH and other bone marrow failure diseases often require repeated cycles before patients notice an effect and improvement in their quality of life. Stopping treatment early can result in less desirable results.  This app will help users track their own progress and see even small improvements overtime.”  - Stephanie Chisolm, PhD, Senior Director of Programs & Services at the Aplastic Anemia & MDS International Foundation

AA&MDSIF chose 2Morrow, Inc. to work with because of 2Morrow’s extensive experience with behavior modifying apps. AA&MDSIF provided the detailed subject matter and 2Morrow provided the digital expertise to mobilize that information for use by the patient.

The apps are available free for all patients living with bone marrow failure diseases:

- AA&MDSIF Tracker: Webpage http://www.aamds.org/treatment-tracking-tools

- AA&MDSIF Tracker : IPhone App https://itunes.apple.com/us/app/aa-mdsif-tracker/id620127486?mt=8

- AA&MDSIF Tracker: Android App   https://play.google.com/store/apps/details?id=org.aamds.aPL5

About 2Morrow: Headquartered in Seattle, WA, 2Morrow, Inc. first started creating behavior change apps in 2009. With over 350,000 downloads and apps featured by iTunes in over 50 countries,  2Morrow has tested behavior change theory in the real world, with real users – keeping what works and changing what doesn’t. In 2012, 2Morrow won the US Surgeon Generals Health App Challenge for Integrative Health.  www.2morrowinc.com

About AAMDSIF: The Aplastic Anemia & MDS International Foundation (AA&MDSIF) is the world's leading nonprofit health organization dedicated to supporting patients and families living with aplastic anemia, myelodysplastic syndromes (MDS), paroxysmal nocturnal hemoglobinuria (PNH), and related bone marrow failure diseases. AA&MDSIF provides answers, support and hope to thousands of patients and their families around the world.  www.AAMDS.org

# # #

If you would like more information about this topic, please contact:

Jo Masterson from 2Morrow, Inc   at jmasterson@2morrowinc.com.

Stephanie Chisolm from AA&MDS International Foundation at chisolm@aamds.org

Photos:
https://www.prlog.org/12197265/1
https://www.prlog.org/12197265/2
https://www.prlog.org/12197265/3