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Advisors’ Academy Founder David Scranton Gives Sound Advice with Callers on Latest TV Appearance
Guest Spot is an Example of the Kind of Beneficial Branding and “Posturing” Strategies Scranton Teaches to Academy Members
By: Advisors' Academy
Scranton joined two other guests for an engaging discussion about “The World of Retirement.”
“What I’m best known for is my study of historic stock market cycles,” Scranton told host Kyle Jones. He was referring to his acclaimed book, “Stop the Financial Insanity,” which describes Scranton’s independent research into repeatable, predictable long-term secular market cycles, and what they mean for everyday investors.
Based on that research, and his compelling evidence that the booming market of the 90s was about to give way to another long-term secular bear market cycle that would likely last 20 years or more, Scranton began focusing almost exclusively on income-generating investment strategies.
“For years we specialized in stock market investments like a lot of other advisors,” Scranton said. “But in August, 1998, I changed our focus to the universe of income-generating investment options, which means everything other than the stock market and stock mutual funds.”
Scranton explained that in a secular bear market like the current one, the kind of instruments he specializes in aren’t susceptible to the ongoing volatility and major market drops that can shrink or even wipe out stock-based portfolios. He said the ideal plan for retirees is one not focused on risky capital gains, but on security, strategic growth and reliable income. He strives to develop plans in which clients are able to enjoy a stress-free retirement by living off the income generated by interest and dividends, never having to touch their principal, and knowing it is secure.
In the course of the program, Scranton fielded questions from callers about everything from rolling over a 401k to life insurance to preparing for retirement 20 years in advance. His comments fit in well with the overall theme of the show, which also touched upon social and lifestyle issues related to retirement.
Though working in an occasional TV or radio appearance is challenging with his busy schedule, Scranton said the return on his investment of time is always well worth it in terms of branding, “posturing”
“We talk a lot about the importance of posturing with our advisors, and teach them how to find and create opportunities to increase their prestige and build a positive image in their community,” Scranton said. “There are a lot of guys doing public seminars out there, so you have to set yourself above the pack, and TV and radio are a great way of doing that. You enhance your brand, build trust with a wide audience, and get your message out there. If it’s a message that resonates with viewers or listeners, odds are they’re going to come looking for you. You won’t have to chase them!”
About Advisors’ Academy
David J. Scranton (CLU, ChFC, CFP®, CFA, MSFS) founded Advisors’ Academy in 2007 with a vision to build an innovative Independent Field Marketing Organization (FMO/IMO) that would teach other highly successful, motivated advisors how to achieve even higher levels of success while always putting the interests of their clients first.
Through ongoing personal coaching and training in a variety of novel, market-proven systems, and turnkey tools that encompass every aspect of the business, hundreds of elite advisors across the country are now sharing in the realization of David Scranton’s vision.
As the Academy continues to grow, Scranton and his team are constantly honing existing systems and developing new cutting-edge tools and strategies. Their objective is to not merely keep pace with, but to anticipate, the ever-changing landscape of the financial services industry. In doing so, they successfully keep their member advisors (and the clients of those advisors) ahead of the game and on a path of reliable, ever-increasing growth.
In addition to running Advisors’ Academy, David J. Scranton is one of America’s most respected and successful independent financial advisors in his own right, and author of the acclaimed book, Stop the Financial Insanity; How to Keep Wall Street’s Cancer from Spreading to Your Portfolio.