Tickets48 harnesses the power of fans to put international recording artist back on the map

PRINCETON, N.J. - Aug. 22, 2013 - PRLog -- Tickets48, a new social media based entertainment-marketing company debuted its brand-new platform in a live trial with Emiko, an international recording artist who is distributed by Universal Music Group. In less than six weeks, the company was able to provide its new customer with impressive results. They helped the artist “re-engage” with thousands of her fans, increasing her viral activity 40 fold, which led to her winning hundreds of new fans. The campaign climaxed in a dynamically priced ticket sales promotion for Emiko’s CD release concert that produced a 70% collective sales increase in the last two days prior to the event.

Emiko on Tickets48: “Tickets48 has been instrumental in helping me engage with hundreds of new fans and opening a whole new demographic for me. Their advice and efforts have been excellent.”

Michael Jaschke, CEO of Tickets48 said: “We’re thrilled about the results of the campaign. It was a pleasure to work with such a talented artist to prove our groundbreaking new marketing methods. Entertainment is inherently social and that’s the foundation of everything our company does.”

About the Artist: Emiko is a three-time featured performer of the Songwriters' Hall of Fame New Writers Showcases who has graced the pages of Billboard Magazine, FM Sound, Music Connection, and other mainstream music publications. As an award winning songwriter her credits include major publishing houses and placements such as SONY/ATV, Extreme Music Group, HGTV, E! Entertainment, VH1, MTV, A&E, and CBS Television, just to name a few.

About the Company: Tickets48 is a new entertainment-marketing startup. The company helps promoters, producers and leading professionals in the entertainment industry to harness the power of their fans and fill empty seats. Tickets48 uses proprietary social media analytics, data mining technologies and live social media contests that leverage word of mouth to identify their clients’ most vocal fans and convert them to brand ambassadors. They use sophisticated game mechanics to motivate these “superfans” to spread their clients’ message throughout their personal social networks. This drives traffic back to the clients’ custom-branded event sites building viral marketing campaigns that attract more and more fans. When fans arrive at the event site, the company uses its patent pending real-time dynamic pricing mechanism to sell them tickets or other merchandise. The company balances the fans’ willingness to pay and current demand at the point of sale, maximizing revenue for their clients while shaping consumer demand.  This leads to higher ticket sales at higher prices while continuing to build the brand’s value compared to daily deal sites or last minute ticket outlets, which tend to result in brand dilution. 

Photo:
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