Genji Sushi fights the summer heat with Cold Soba Noodle Bowls

2 New Offerings Now Available at Select Genji Whole Foods Market Locations Nationwide
Genji Sushi Crushed Edamame Tofu Salad
Genji Sushi Crushed Edamame Tofu Salad
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Soba Noodle
Cold Noodle


Philadelphia - Pennsylvania - US


PHILADELPHIA - Aug. 19, 2013 - PRLog -- WHAT: As the weather heats up nationwide, Genji Sushi offers a way to cool down with their new Asian Cold Soba Noodle Bowls.  Rolling out nationwide in September, these bowls are prepared in the hiyashi-chuka style, featuring delicious cold noodles, original toppings and a tangy dressing.

Both cold salad offerings sit atop a bed of chilled lo-mein noodles with lettuce, red cabbage, shredded carrots, tomatoes, corn and scallions, and come with a side of creamy Thai Sweet Chili Dressing, all prepared by Genji chefs at each location. The Crushed Edamame Tofu Cold Noodle Salad features a delightfully light combination of edamame, tofu, tahini and a "usukuchi" soy sauce blend, and the Spicy Blue Crab salad is tossed with Genji's signature Hot Mayo sauce.

"When it's hot outside, nothing is more refreshing than a cold noodle salad," says Genji’s  Corporate Executive Chef Takao Iinuma, protégé of Iron Chef Masaharu Morimoto. "Prepared in the classic hiyashi-chuka style, these chilled noodle salads are the perfect antidote to the late-      summer heat."


WHEN: Currently available at all East Coast and Northern California stores, and coming soon to Southern California locations beginning September 4, 2013


WHERE: For a full list of Genji Locations nationwide, please visit


PRICE: Crushed Edamame Tofu Cold Noodle Salad: $8.49-8.99

Spicy Blue Crab Cold Noodle Salad: $8.99-9.49


ABOUT GENJI SUSHI: Established in 1997, Genji Sushi is dedicated to the finest quality all-natural sushi and Japanese-inspired cuisine in a grab‐and‐go style. Its sushi bars are located in over 165 Whole Foods Market locations in 18 states and the District of Columbia, as well as the U.K. At each location, skilled chefs prepare a variety of fresh items on‐site, including raw, cooked, vegetarian and vegan-friendly sushi and sides. The company’s mission is to serve food-lovers with delicious Japanese-inspired food and knowledge to lead happy, healthy lives, and its goal is to contribute towards healthier food consumption habits on a global level. For more information, visit

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Tags:Soba Noodle, Cold Noodle, Supermarket, Sushi
Industry:Food, Lifestyle
Location:Philadelphia - Pennsylvania - United States
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