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Hypatia Research Group Webinar “Social Analytics & Intelligence: Getting to Actionable Insights"
Industry analyst and market research firm Hypatia Research Group announces a webinar scheduled for Thursday August 22, 2013 entitled “Social Analytics & Intelligence: Getting to Actionable Insights” hosted by IBM.
Creating social intelligence by mining social media networks is no longer the sole purview of elite decision scientists or statisticians. Social analytics is increasingly integrated into the work-flows and processes driven every day by business users.
Webinar: Social Analytics & Intelligence:
Date: Thursday, August 22, 2013 1:00 pm EDT
This webinar will demonstrate how business users and analysts collaborate to transform a multitude of online contextual sources into insight, predict optimal next best actions and outcomes and act upon this consumer insight for business gain.
Hosted by IBM and presented by Leslie Ament, SVP & Principal Analyst, Hypatia Research Group, this webcast will demonstrate how business users and analysts collaborate to transform a multitude of online contextual sources into insight, predict optimal next-best actions and outcomes, and act upon this consumer insight for business gain.
Ament will share findings from Hypatia's ground-breaking research study "Social Analytics & Intelligence:
Leslie Ament (http://www.hypatiaresearch.com/
§ Clients know they need metrics but are uncertain as to what to use in order to be effective;
§ Clients expect vendors to provide them with a menu of available metrics or KPI’s to choose from;
§ Clients know precisely which metrics they want for each of their business objectives.”
Hypatia Research Group http://store.hypatiaresearch.com/
Respondents with direct accountability for selection or use of social software and services for customer service & support functions were utilized for this primary research. Company size of respondents comprises: 37.5% large enterprises, 33.9% mid-market and 28.6% SMB. Geographic breakouts are: 47.3% North America, 30.2% Asia PAC: Australia, China, Japan, and Korea, 21.8% EMEA, and 0.8% South America.
Industry analyst and market research firm Hypatia Research Group http://store.hypatiaresearch.com/