New Book Available For How To Market Your Business To The Gay & Lesbian Community

HARTFORD, Conn. - Aug. 15, 2013 - PRLog -- The recent overturn of section 3 of the Defense of Marriage Act (DOMA) and the defeat of California’s Proposition 8 on June 26, 2013, which legalized same-sex marriage in California, are historical events that not only impact the realm of politics in the United States, but also the business and corporate landscape as more and more states are on the path to marriage equality. Accordingly, marriage equality is opening doors to various forms of marketing and is inspiring entrepreneurs and business leaders alike to gain prominence in the LGBT (lesbian, gay, bisexual, and transgender) community. The question that remains to be answered is what is the ideal method to gain support from the LGBT community to create a loyal consumer base for your business or brand?

Jenn T. Grace, entrepreneur and CEO of Gay Business & Marketing (www.jenntgrace.com), is a prominent leader in the LGBT community aspiring to reach out to businesses in order to teach them how to best market themselves to the community. Her company is an online mecca and educational outlet for anyone who wants to know anything about the LGBT community. She utilizes mediums such as multiple blog posts weekly, podcasts, monthly webinars, and even directly contacting Jenn. Her blog posts are plentiful, very informative, and explore the sphere of being LGBT very intricately. If you have a question about anything, chances are she has already answered it. Moreover, the expanding bi-weekly podcast library on the website is another fun way to explore and listen to various marketers share their insights, interactions and thoughts on the best way to approach the LGBT community.

Luckily for business leaders, Jenn T. Grace has recently published the book, But You Don’t Look Gay… featuring seventeen chapters on how to best approach the LGBT community in your every day communications and marketing. The book explores how to build solid professional and personal relationships with members of the community as well as the best marketing strategies to optimize your business relations. Jenn provides writing that is very particular with her usage of personal experiences and tips on how to become a better person in regards to communication. She also uses a page-turning writing style that is genuine, funny, and peppered with candor that lets the reader draw out the exact blueprint for their tactics to marketing. The book can be found on www.amazon.com and is available for the Kindle as well as in audio and print versions.

Jenn T. Grace is a personable and exciting entrepreneur who looks forward to prospective interactions with business leaders and anyone else who is interested in learning more about the LGBT community. She is available for speaking engagements, various workshops, and media appearances to share her in-depth knowledge and dissemination of business advice.