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Abiento® Brand Now A Registered Trademark
Now into its second year, abiento® gathers momentum with a new sponsorship deal, an even wider choice of fashions for women and plans for our own design brand to compliment our existing product lines.
It was always the intention to slowly build the abiento® brand by making sure the foundations were solid.
It was important that we listened to our customers needs rather than us deciding what they should have.
By contacting and evaluating quality fashion retailers we were able to fulfill this market pull of ladies who wanted a choice of different styles of clothing all on one website giving them a selection of some of the best fashion retailers in the United Kingdom.
We will soon be announcing an exciting sponsorship deal for a ladies netball team. True to our philosophy of having style and quality clothing, the outfits will be supplied by the manufacturer of the England National Team to ensure the quality of the abiento® brand shines through.
During our initial market research, we had 37% of our customers who said they would love to have bespoke designer clothing but having a one off dress made was always prohibitive due to cost.
Choice is what abiento® has always been about.
So this is something we are looking to address by having our own abiento® design brand. Customers will have the choice of either requesting a design for them to arrange manufacture, or we can design and arrange manufacture for them.
This design can be for a jacket, a hat, jewellery, an evening dress or maybe even a swimsuit. With over 30 years of design experience, we plan to provide our customers with a cost effective route to bespoke fashions.
Oscar Wilde once said "Liberty is the chosen resort of the stylish shopper" and so the wonderful range of Liberty Of London was an easy choice to introduce to our website this month.
Formed in 1875, they have a deserved reputation of suppliing quality and luxury products. Today, Liberty is one of the most visited stores in London giving their customers access to the latest fashions as well as design classics.
Now our customers are able to buy Liberty`s fabulous products from the comfort of their own home whilst still having the choice of other top brands from our other retailers all at their finger tips.
Another recent addition to abiento.co.uk is the fabulous products of Italian design house Scarosso. Obviously with the same mindset as us, they approached abiento® with the view to us showcasing their stunning hand crafted leather shoes for women and hand bags.
Their range is 100% manufactured in Italy with a tradition and style only the Italians seem to be able to produce. This ensures fantastic quality control which 62% of our customers said they rated as "extremely important" when choosing their next fashion purchase.
With the abiento® brand gaining strength, a new design service and a new sponsorship deal, the future looks bright for women looking for the best selection of clothing, luxury lingerie, stylish evening wear and gorgeous hand made leather shoes.