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The King makes barber shop "Old School" and wins hearts of Sydney corporates
Its only a small shop but its hugely popular. To keep three chairs 'customer filled' between the hours of 8am and 7pm, Zack has practised a philosophy that makes customers actively seek out his little shop for more than a haircut.
By: MAD Australia Productions
What makes the average business executive walk three city blocks past a plethora of barber shops to find Style Plus Barber in the Hunter Connection during their lunch break?
One word… Atmosphere! Like a breath of cool fresh air in the city smog, it is great to meet a staff team who still find the time and energy to have fun while they work.
The business was opened in 2011 by business owner, Zack (nicknamed The King) and has been making a big impression on the Sydney corporate world simply by creating an atmosphere of the 'old-school barber shop'.
"Its all about the customer," explains Zack. "We provide them with the efficiency they need which shows we care about their time and how they want their hair cut."
And as the business suits' keep arriving throughout the day its clear that efficiency is not the only effect Style Plus Barber has upon the urban world. There's an atmosphere about the place that's shaped by Zack's character and philosophies more than blade or scissor.
Customers can ease themselves out of the steady 'pc expectations' of an office to enter Style Plus Barber's world that is full of laughter and outlandish conversation. With opinions flying and Zack's quick witted commentary, its entertainment that draws the clients in for their moment in the hot seat.
The business is booming in a market that otherwise relies on slowly built customer loyalties. Style Plus Barber offers men's cuts from as little as $13, and once customers come in for the low price cuts - they're hooked by the family atmosphere and the laughter.
It may not be a groundbreaking discovery that 'good customer service' wins out over any other advertising strategy, but for someone as young and enterprising as Zack to have grasped and implemented so soundly and seamlessly in a barber shop off Hunter street is refreshing.
There's great talent and opportunity for business development here, and recommending a haircut at Style Plus Barber is something clients will continue to do while Zack remains The King at Hunter Connection.
Mention this press release to get a discount off your first haircut at Style Plus Barber.
Dale Ross - Writer & Producer - email@example.com
MAD Australia Productions - www.madtvc.com.au