Author William Arruda, to join Rasheryl McCreary on “The Leader & The Muse™”

PHOENIX - Aug. 7, 2013 - PRLog -- Voice America Talk Radio Network, Internet broadcasting pioneer, producing and syndicating online audio and video, today announced that nationally acclaimed personal branding expert, William Arruda will join Rasheryl McCreary, host of The Leader & The Muse™: Inspired Personal Branding radio program on the VoiceAmerica Business Channel (http://www.voiceamerica.com/channel/247/voiceamerica-business) Friday, August 9, 2013,  at 12noon Pacific Time.

William Arruda will discuss his new book, Ditch. Dare. Do!, a quick-start guide and deep-dive instruction manual created by William and co-author, Deb Dib, for time-strapped executives and employers who need to leverage the power of personal branding. 

Step-by-step, William will guide listeners through the Ditch. Dare. Do! Nine-Minute Brand Plan, a revolutionary concept of small but meaningful actions that can be executed in 9 minutes each day, to manage your brand and advance your career.  William will also provide relevant, actionable, fun and fast tips covering all aspects of personal branding as a way to advance your career, support the corporate brand, and deliver greater value to your team or company.

William Arruda is a sought-after speaker on the topics of branding, career advancement, social media and employee motivation and he is credited with turning the concept of personal branding (introduced by Tom Peters) into a global industry.  After twenty years of corporate branding experience, he founded Reach Personal Branding, the global leader, which now has thousands of personal brand consultants in 31 countries and 20% of the Fortune 100 as clients (http://www.reachpersonalbranding.com/enterprise/clients/).

His client (http://www.reachpersonalbranding.com/enterprise/clients/) list includes: Adobe, BMW, British Telecom, GE, IBM, JPMorgan, Microsoft, Morgan Stanley and Starwood Hotels, to name a few, as well as some of the world’s most influential leaders. William has been featured (http://www.williamarruda.com/media/) on the BBC, the Discovery Channel, NPR and Fox News and in Forbes, Time and Entrepreneur.

“The Leader & The Muse™” airs live on Fridays at 12noon Pacific / 2 PM Central / 3 PM Eastern on The VoiceAmerica Business Channel. To access the show, log on at http://www.voiceamericabusiness.com. All shows will be available in Rasheryl McCreary's Content Library on The VoiceAmerica Business Channel for on-demand and pod cast download, http://www.voiceamerica.com/channel/247/voiceamerica-business.

 The VoiceAmericaTM Network offers the latest conversations in a talk radio format, providing education, interaction, and advice on key issues live, on demand as well as through pod cast download. If interested in hosting a talk radio show on VoiceAmerica Network, contact Jeff Spenard, President of Internet Radio at 480-294-6417 or at jeff.spenard @ voiceamerica.com.

Contact Senior Executive Producer Scott Duffy at 480-294-6405 for advertising / sponsorship information or other show details.

About Rasheryl McCreary:

Rasheryl McCreary is a certified personal brand strategist, Leadership Coach (Georgetown University) and President of TAO Leadership Development, Inc., a coaching firm specializing in Personal Branding and Virtual Leadership Presence™ (http://www.tao-leadership.com/).  Over 1,000 leaders, on three continents, have trusted Rasheryl to coach/train them in developing their personal brands and leadership presence in order to drive extraordinary personal and business success.  She has been honored to coach leaders in the following organizations: American Express, Cisco, Ferrero USA, General Electric, HBO, PayPal, Booz Allen Hamilton, The Central Intelligence Agency and Harvard Business School, to name a few.  As the host of the The Leader & The Muse™, Rasheryl attracts thousands of listeners each month, as she engages established and emerging global thought leaders in inspiring conversations about personal branding.

Her work and professional insights have been featured on National Public Radio, and in the Cleveland Plain Dealer and Cleveland Magazine.  She is the recipient of the prestigious Marshall Memorial Fellowship in 2005 and the Northern Ohio Live Award of Achievement in 2001.  She earned a B.A. degree from Case Western Reserve University and attended New York University.is a graduate of the Artist as Entrepreneur Institute.

 About VoiceAmerica/World Talk Radio, LLC:

 World Talk Radio, LLC is the world leader in online media broadcasting and the largest producer and distributor of live internet based talk radio and TV, delivering over 1,000 hours of programming weekly on its VoiceAmerica™ Network (http://www.voiceamerica.com) and WorldTalk Radio Network (http://www.worldtalkradio.com) as well as live and on-demand video content on VoiceAmerica.TV (http://www.voiceamerica.tv). Featuring more than 200 hosts broadcasting to eight niche community based channels: its flagship VoiceAmerica™ Variety Channel, VoiceAmerica™ Health & Wellness Channel, VoiceAmerica™ Business Channel, VoiceAmerica Sports, 7th Wave Channel, The Green Living Channel, VoiceAmerica Kids Channel and World Talk Radio Variety Channel. VoiceAmerica™ TV offers targeted and exclusive video programming channels. World Talk Radio, LLC is one of the pioneers in internet broadcasting, producing and syndicating online audio and video, offering an innovative, effective and comprehensive digital broadcast platform. Digital Publishing through its 10 years of broadcast and media experience along with our seasoned staff of Executive Producers, Production and Host Services Group, World Talk Radio, LLC provides an internet radio and video platform for new, emerging and veteran media personalities to expand and monetize their business and brand in an online digital medium.