Fortune 500 company supports shift in youth sports

Aug. 5, 2013 - PRLog -- DENVER - On June 17^th at Hiwan Golf Club in Evergreen, Colorado, the worldwide accounting firm Deloitte sponsored PCA’s Inaugural Charity Golf Tournament. The sold-out event attracted 126 golfers in support of Positive Coaching Alliance's first year of operation in Colorado to shift the way youth sports are taught.

Along with Deloitte, co-sponsors SquareTwo Financial and Bryan Cave HRO raised enough funds to help reach an additional 3,000 kids in Colorado in the coming school year through live workshops for coaches, parents and athletes. “We owe a debt of gratitude to these corporations for giving us the opportunity to change kids’ lives,” said Jeff Dale, Executive Director of PCA-Colorado.  

These “Big 3” sponsors believe in PCA’s mission to build positive environments for kids to love and learn sports as a platform for teaching valuable life lessons of discipline, self-control, self-confidence, teamwork and mental toughness.

PCA, a national nonprofit founded at Stanford University in 1998, opened a Colorado office in 2012 with the generous support of the Daniels Fund.  Through workshops, PCA provides practical tools and frameworks that help coaches, parents, and athletes incorporate positive, character-building elements into the youth sports culture.

An example of how PCA is impacting Colorado can be found by clicking on this link:http://www.denverpost.com/sports/ci_23611742/youth-sports-positive-coaching-alliance-promotes-life-lessons


Positive Coaching Alliance (http://www.positivecoach.org/) (PCA) is a non-profit founded at Stanford University in 1998 with the mission of giving all youth and high school athletes nationwide a positive, character-building experience. PCA has impacted roughly 3.5 million youth athletes, primarily working with schools and youth sports organizations to provide live group workshops and online courses for coaches, parents and teen athletes.

·         Double-Goal Coaches^®, whose first goal is winning and whose second, more-important goal is teaching life lessons through sports;

·         Second-Goal Parents^®, who focus on that “second, more-important goal”: life lessons through sports; and

·         Triple-Impact Competitors^®, student-athletes dedicated to improving themselves, their teammates, and their sport as a whole.